UK Taxpayer-Funded Government Campaign Tells Companies to Cut Marketing
Ironically enough, my British father was featured in the very first government campaign for drinking milk and eating breakfast. The campaign was created by his father, the great photographer of the 1930s, Karl Schenker. Things were so simple back then, because we were mainly concerned with having the basic things.
It's also ironic that this is a taxpayer-funded campaign. As usual, leaders mess things up for the people who go to work every day, and the workers have to pay the price. The masses who work hard to put food on the table are the main energy source the country has. They are the engine driving all development. And they have to pay for this silly campaign!
The last ironic thing is that all this is happening under the newly appointed cost of living tsar, a very successful businessman and investor, Just Eat co-founder David Buttress. He's urging brands to “refocus” marketing spend in a bid to bring prices down for consumers.
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My Commentary
The days of governments telling us what or how we should do things are over. They may have been able to do it 100 years ago. But look what state they've brought us to. The people have to pay the huge salaries and expenses for all these government officials. And when things get tough they hire some fancy consultants to tell businesses to cut down on marketing so they can slash their prices. There is no genius strategy behind this concept, they're simply fishing for a way out of the crisis. They don't know that this will actually benefit anyone, but they want to appear to be helping consumers.
So my advice to you today dear readers is not to look in that direction for any type of guidance that will actually help - except of course when they're handing out money.
Having said that I would like to mention again that all the traditional marketing methods will soon stop having any impact. This is because we need to move away from all the superficial marketing to a far more human approach. The only companies that will succeed from now on are where customers really feel that we have their best interests at heart. Where they sense good vibes in the air, and not that the people working in the company are ready to strangle each other. None of this will come naturally. We're going to have to apply the integral method everywhere throughout society, to consciously move the ego out of the way. We'll see later how much it was blocking all the abundance.