The UK Job Market in 2016/17 – Employer Branding – Part 3
Employer branding is becoming more important than ever in the war to attract, recruit and retain top talent. You may offer competitive salaries, fantastic rewards and excellent advancement opportunities, but how do candidates know this? It’s more important than ever to brand and sell yourself as a top employer.
What are job seekers looking at?
On average, job seekers use a total of 16 resources when researching a potential employer. With so many tools and platforms available to them, job seekers are well equipped to conduct in-depth research in order to build a better picture of your business and to assess whether it is a good fit for them.
These are just some of the key places where candidates are carrying out their research:
- Industry associations
- Job boards
- Social media platforms such as Facebook, Google+, LinkedIn and Twitter
- Your career site/website
What are job seekers finding?
When trying to attract top graduate talent, employers need to be aware of what candidates can see online and the impression they get of your business. This is where employer branding is crucial. If you don’t take control and make the most of what candidates can see about your company, you will miss out on top talent!
Your employer brand
Are you looking to hire some high-calibre people in 2017?
The end of the year is the perfect time to review and improve your employer branding. As 2016 draws to a close, set some time aside and make sure that you are ready to start the new year with a solid employer brand. Complete our recommended employer branding exercise and be sure to cover the basics when you are creating and putting your branding plan into action!
Now let’s make sure we cover the branding basics…
Covering the basics
Your Website
Your website is probably tailored specifically to your clients or customers, but don’t neglect potential candidates. In order to recruit effectively, every business should have a careers page that offers an insight into what it is like to work there. Sell yourself! Talk about your values and company culture, include real images, showcase employee testimonials and highlight the types of roles you have available.
Your Social Media
Does your business use social media? Social media platforms can be a great place to showcase your employer brand alongside other promotional activities. You can share some insights into what it’s like to work for your business, post photos from employee events and advertise your most recent vacancies. However, the general rule for social media is: if you don’t have the time or resources to dedicate to running your social media channels, don’t bother doing it. If you do, then go for it! If a candidate comes across a channel with barely any followers and where the last update was 3 months ago, it may put them off.
Are you attracting the right candidates to your company through your job advert?
Do you need help in writing your job advert to bring the right calibre of candidate to your company? What company incentives are you offering? Entitlements, Pension, Bonus, Commission? We can help you draw the right jobseekers to your role, specific company culture and the benefits of working with you!