UK has world's second highest concentration of Superyacht owners

UK has world's second highest concentration of Superyacht owners

Helen Brocklebank Helen Brocklebank

Helen Brocklebank

CEO | Walpole | Promoting Protecting Developing British Luxury brands

发布日期: 2016年5月11日
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Interesting new report commissioned by Camper and Nicholson and Wealth X into the habits of the world's uber-rich.

The collective wealth of the 211,955 UHNWI in the world is $29.9 trillion and they account for 18.9% of the total spend on luxury goods.

Intensely private, hyper-nomadic, and notoriously hard to market to (how do you make your brand irresistible to a consumer who can afford to indulge their every desire?), the only truly efficient way to talk to this exceptionally powerful, influential elite as a consumer group is to connect with their passion for their yachts, either as owners, or as charterers.  

Read the full report here

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