THE U.K. HAS THE LARGEST INDUSTRY FOR RIDE-ON MOWERS IN EUROPE.
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A GEOGRAPHICAL PERSPECTIVE
The growth of the Europe ride-on mowers market will likely be driven by public gardens, parks, and commercial buildings. Rider-on mowers will be more in demand as new residential properties are built, which will boost landscaping services.
In Europe, the U.K. has the most significant ride-on mower industry. According to the forecast, the country will add USD 290 million in revenue due to the government's focus on sustainability. With projects like Growing a Greener Britain, which aims to keep British communities safe and healthy, the battery-powered ride-on lawn mower industry will keep going. Countries like Sweden and the Netherlands are expected to grow faster (by revenue). There's a CAGR of 9.07% and 8.78% for both countries.
The European ride-on mower market was dominated by France in 2021, accounting for 10.95% of revenue. The greening of Paris between 2014 and 2020 with 74 acres of public gardens, 200 re-vegetation projects, educational farms, and renovating parks and gardens supports the demand for ride-on mowers.
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By 2027, the Europe ride-on mower market is expected to reach USD 6.05 billion from USD 4.11 billion in 2022. As commercial spaces, parks, and lawn areas increase, the market is expected to grow. Additionally, countries such as Germany, the UK, France, Sweden & Spain have a higher penetration of golf courses.??
Deere & Co ., Husqvarna Group , Kubota Corporation , Stanley Black & Decker, Inc. , STIGA , & The Toro Company Group are among the major vendors in the Europe ride-on mowers market. Other players in the industry are Bobcat Company , AriensCo EMEAA , Briggs & Stratton , and Chervon Group . The acquisition strategy was followed by most of the players on the path to becoming industry leaders. Moreover, the high cost of manufacturing & various regulations is expected to restrict the entry of new players into the industry.
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