In the UK, First Time Theatregoers Half of Ticket Buyers
After what has felt like weeks of covering cuts in funding to UK Arts budgets, some great news on two fronts from across the pond - a recent study of 2023 ticket buyers in the UK found that more than half of them were first time theatregoers. Additionally, the UK government has included tax subsidies and other rules to benefit the creative industries in their latest budget proposal.
Employment Opportunity
NETworks is looking for a highly efficient, organized individual to manage the daily operations of multiple touring Broadway productions, from pre-production through the life of the tour. This individual will work collaboratively with the GM team and all departments to ensure projects meet both artistic and business goals.
Industry Trends
In the summer of 2022, Canadian-based producers David Galpern and Charles Roy launched ArtsDistrict Brooklyn in Greenpoint, Brooklyn at the location previously occupied by House of Vans. But by the time the first audience members entered the doors of the so-called “immersive and experiential arts venue,” third parties claim heaps of unpaid bills were already piling up. I’ve spoken to over a dozen people—some only on background because of potential legal implications—who allege they are owed money related to work they performed for the now-shuttered venue.
Broadway/New York
David LeShay, who worked at Theatre Development Fund (TDF) for 31 years, will step down from his role as Director of Marketing and Public Relations. During his tenure, LeShay played a pivotal role in advancing TDF's mission to make theater accessible to all audiences, overseeing numerous programs and initiatives. His leadership has been instrumental in expanding TDF's impact and reach within the theater community, leaving behind a legacy of service and dedication. LeShay's departure marks the end of an era for TDF, but his contributions will continue to shape its work for years to come.
Off-Broadway theaters require support to ensure the sustainability and viability of their operations. Despite their cultural significance and contribution to the theater landscape, many Off-Broadway venues face financial challenges and resource constraints. Without adequate support, these theaters risk closure, jeopardizing the diversity and vibrancy of New York City's theatrical ecosystem. Advocates emphasize the importance of investing in Off-Broadway theaters to preserve their legacy and foster artistic innovation. By rallying support from policymakers, patrons, and stakeholders, the Off-Broadway community can safeguard its future and continue to thrive.
Regional
GableStage has appointed Jeff Potts its first Managing Director. The decision reflects GableStage's commitment to strengthening its organizational structure and enhancing operational efficiency. Potts will play a key role in overseeing the theater's administrative functions and strategic planning, working closely with Artistic Director Bari Newport.
Philadelphia Theatre Company has named Margo Moskowitz as its new Managing Director, bringing extensive experience in arts administration and nonprofit management. Moskowitz's appointment comes after she assumed the role on an interim basis following the departure of Emily Zeck last fall. Previously, Moskowitz was the theatre’s general manager.
Actors' Equity Association and Chicago theatres have reached an agreement on wage increases and benefits for actors and stage managers. The new contract, negotiated after months of discussions, includes provisions for improved compensation and healthcare coverage. This agreement reflects a commitment to supporting the well-being and livelihoods of theater professionals while ensuring the continued vitality of Chicago's theater scene.
领英推荐
International
Tax breaks - including a new permanent rate of tax relief - have been solidified in the latest budget from the UK Government, as unveiled by Chancellor of the Exchequer Jeremy Hunt. Chancellor Hunt said that Prime Minister Rishi Sunak was personally invested in making sure support for the creative industries was included in this budget.
A report reveals that first-time theatregoers accounted for over half of all audience members in 2023, signaling a promising trend for the theater industry. The data underscores the success of initiatives aimed at expanding access and diversity within the theater community. Efforts to attract new audiences have proven effective in engaging individuals who may not have previously attended live theater. The report's findings highlight the importance of continued investment in audience development and outreach strategies to sustain this positive momentum and cultivate a broader base of theatergoers.
Missed our last few newsletters?
As theatre marketers continue to try and find new ways to market their shows - and in a very crowded Broadway season new ways to break through the noise - there is a strong trend to chase the next shiny thing. One of those elements of marketing that is newer to the marketplace is the use of influencers - but Cara Joy David got out and did some on the ground reporting to uncover whether or not the influencers are actually being influential. Elsewhere, we have some more job shifts, including the departure of Patsy Rodenburg from Guildhall school, a signal of a major shift in the way UK actors are being trained.
The restructuring of the industry continues - in North Carolina, Raleigh has lost one of its major institutions (for the time being) as North Carolina Theater suspends their 2024 season and files for bankruptcy. The labor movement continues to notch wins in New York, as the Atlantic Theater workers have voted to join IATSE. All of this, as Cara Joy David explores, as the contraction continues in the field of arts criticism.
Another regional theatre has announced their closure, with Cutting Ball in San Francisco becoming the latest to look at their financial situation and decide that there was no viable path forward. This is something that we’ve been watching closely at BroadwayWorld, and moving forward we’ll have more coverage here and in our marketing update about the things that are working for theatres that have found a way to thrive in the new normal, and what is contributing to the closure of other theatres that haven’t been able to find their footing post-pandemic.
BroadwayWorld Resources
The digital solution to your show program needs - want to see what's possible? Check out the Stage Mag's for A Gentleman's Guide to Love and Murder and for The Musical of Musicals (The Musical!)! Then start building your own at stagemag.broadwayworld.com.
As audiences get set to return to in-person performances, and as your company works to market your own return to the stage, make sure you've got your upcoming shows in our regional events calendars. Listings are free of charge, with boosting options available. Get your show listed now
Want this newsletter in your inbox every week? Subscribe here.
Want more information about marketing options with BroadwayWorld? Request a media kit here and a member of our sales and marketing team will reach out promptly.