UI/UX is life

Let’s make sense of what UI and UX are. UI is a visual part of your app that can hook up users from the first seconds, and UX is something that makes users go back to your app again and again. 

About users

The goal is to attract users and make them regular customers. Try to think more about their feelings. You need to help the user do what they want in your app.

About wireframes

Wireframes are made to show the layout of different elements on a page or a screen. You need to classify the content so that the user could understand where to find something they need.

About emotions

Your UX can evoke different feelings through a combination of shapes, colors, navigation or sounds. The right mix of elements depends on your brand's identity, tone of voice and style, as well as your target audience.

About a test before release

Think of different options and test them. Try to create a focus group and ask people to show you how they perform each action and give feedback.

In a nutshell  — Customers will evaluate your product depending on its structure and usability. Pay attention to components that allow you to increase the conversion rate. Make it easier for your users to get the final goal.