UI/UX Design for Logistics Software

Have you ever wondered why some digital products are more popular than others, even though they have the same design?

Well, in some cases, that's because of design and interaction logic. There's no denying, UI/UX plays a massive part in software. Particularly, in the one intended for corporate use.

Let's look at some numbers.??

Statista analysts forecast that the market value of corporate digital systems will reach $376.40 billion by 2028. A big chunk of those development expenditures will be invested in the product's design. Business Research Insights analysts say that the UI design market will be estimated at $6.383 billion by 2031. Experts from Fortune Business Insights expect investments in UX to get to $32.95 billion by 2030.

So, what makes design so critical for corporate systems?

Let's figure this out.

Why Does Design Play a Critical Role in Corporate Software?

You might think that as long as a digital product does its job, how it looks doesn’t really matter.

But, design is actually a big deal in corporate software.

A smooth UI makes life easier for both employees and clients (like with a mobile app for a logistics provider).

For example, a well-thought-out dashboard speeds up interaction with the tool. And the intuitive navigation helps users make the most of what the software has to offer.

Of course, what counts as "good design" can vary from person to person. So, I would like to give a bit more clarity on what exactly makes a design work well for everyone.

Criteria for Determining Good Design

You have probably noticed that some applications have animated backgrounds and bright interfaces, while others give just basic navigation elements.

Does it mean that the first app has a better interface than the second?

Not entirely.

The truth is, good design isn't about those flashy elements. They're more like the cherry on top—they might enhance the experience in certain situations, but they don't define it.

What really matters in design is how it helps users do what they need to do, how it guides focus on specific places, and so on. So, it's not so much about the visual aspect as it is about its proper execution.

Let's dig deeper into what makes design truly effective.

Style

You can splash your product interface with every color you can think of. But what's the point?

In fact, this might even make it harder to use your app.

Quality design is determined by how well its visual components are structured. For example, when the color scheme, control blocks, and text style are easy for the eye, it's easier to use the software.

Productivity

All those graphic elements may look fancy. But the more you add them to your interface, the harder it is for the device to display those components. Sure, device updates or server-side rendering frameworks can tackle the issue.

But why fix a problem that you can prevent in the first place?

Going for Material Design templates or something similar is one of the most effective practices for developing high-performance designs. They offer a sleek, modern look without dragging down your device's performance.

Navigation Logic

Have you ever used apps that feel like they're guiding you through several circles of hell just to open the necessary screen?

I've been there, both using web versions and mobile apps.

This kind of design doesn't draw people in to use digital products; rather, it deters them. The same goes for software used for work.

Imagine a CRM system where clicking on a user's record brings up a context menu. To view their profile, you've got to hunt for the option, buried midway down the list. Super convenient, isn't it?

And it really "speeds up" customer service.

Just sarcasm.

Accessibility of Functions

Negative examples of implementing the toolbar are not hard to find. Just open any built-in app on your PC with macOS or Windows and hover the cursor over the menu items. This kind of setup might make sense in specialized CAD systems, where detail and complexity are part of the game.

However, people using day-to-day operational tools like ERP or CRM systems usually prefer something a bit more straightforward.

For example, a basic context menu for interacting with a UI element or clear control items with integrated shortcuts. Otherwise, your users may forget about instant navigation and simple system workflows.

Centralized Control Panel

Simply put, it is a dashboard where important information and the most used tools are placed.

This panel can even be dynamic; for example, during an incoming call from a customer, the dashboard can automatically display user data, open their profile, and so on.

For dispatch operations, you can apply the same idea to show details about drivers, their routes, current orders, and cargo, among other things. It’s pretty straightforward to tailor these dashboard setups for just about any industry you can think of.

Mobility

Trends are gradually displacing stationary PCs from the logistics scene and the wider corporate tech stash.

They are being replaced by laptops, tablets, and smartphones. There are several reasons for this: cloud computing, which lessens the need for powerful hardware, the popularity of remote work, and businesses looking for ways to cut costs.

Therefore, the design of CRM, EDMS, or other corporate tools must be adaptive. This means that the user should be able to switch between devices without losing productivity.

How to Ensure Design is Effective for Users?

The simple answer is to test it in real-world conditions.

For example, if you're creating a CRM for a freight carrier, you can involve its employees in testing the software's functionality and ease of use.

User testing is an opportunity to gather real feedback and improve the interface. In fact, no one can assess the quality of the design better than those who will be working with that software day to day.

Summing Up

Don't underestimate the role of design in the effectiveness of specialized corporate systems. It's not just about making things look good. Design plays a big part in how we perceive products and can seriously speed up or slow down the workflows.

Moreover, poor design can potentially sink the product, even with perfect functionality and a solid concept.

Do you agree with me?

I'd like to hear what you think about the importance of design in corporate digital systems.