UI Animation for User Engagement: Discuss how to use animation strategically to enhance user experience and brand identity

Gone are the days when animation was a cool feature, it's now key to create top-of-the-notch user experience.

In this written piece, I delve into the strategic application of UI animation for emotional and popularity appeal.

Why Animation Matters:

Follows a High Interaction Level: With animations, interfaces feel real and active when users interact with them which delighting the user properly.

Smoother navigation through better Usability:Animations stitched with Features help users to traverse between interfaces and guide them visually providing clarity around where they are.

Brand Identity: By having your animations be in a similar style, you can solidify the personality of your brand and create unified visual language.

Types of UI Animation:

Micro interaction : Small delightful animations that respond with user actions, generally alert messages.

Transitions: To easily move the users between various screens or sections of an interface

Loading animations: Keep users engaged while the content is loading so that frustration can be reduced.

Guideca Animations: For demonstration of app or website features to new users.

Some Tips for UI Animation

Deliberate animations: Any animation should have a clear and practical purpose - feedback, direction or delight.

Avoid inconsistent animation styles throughout your interface - these do not make a cohesive experience

Performance - Animations should be setup in a way that does not lag or stutter.

Accessibility: Keep in mind that disabled people should still be able to use your website regardless of these animations. Make animations, if necessary cancelable

The following materials will help you to start learning

Pre-built UI Animations: This is a collection of pre-made animation libraries that can help animate pre-design elements faster.

Design Tools: To create animations, you can make them using design software such as Figma, Adobe XD or After Effects.

How to Learn: you can take plenty of learning content on UI animation over the internet through YouTube and Udemy.

The addition of well-thought animations to your UI/UX designs can make experiences that will forever mark the users' minds.