Today's newsletter includes:?
- The latest news in the UGC marketing world
- Four ways to get creative with your UGC Ads
- This week's most popular TikTok songs
- Five High-Performing TikTok ad formats
- Resources to help you become your company's UGC marketing expert
TikTok takes on Google Search: TikTok launched its Search Ads Campaign this week as part of a plan to capitalize on its growing market share in online search.?
Data shows that 46% of Gen Zers use social media platforms like TikTok as their primary search engine. Unsurprisingly, TikTok wants to compete with Google Ads in the very lucrative search-based ads market.
- The beta version of Amazon's AI video tool - which can turn product images into video ads - is now available to Amazon ad partners in the Sponsored Brands campaign suite.
- Met announced that it would make it easier for advertisers to apply discount counts by offering a more prominent code notification that automatically includes the code at checkout.
- According to Influencer Marketing Hub, the global influencer industry is set to be worth $24B by the end of this year.
- Kale CEO Isha Patel told Marketing Brew last month that UGC marketing has "already overtaken influencer" marketing based on the 50,000+ UGC creators who've signed up for Kale since 2021.
2?? Four Creative UGC Ad Formats to Get Your Customer’s Attention
If you’ve been working with UGC creators for a while, you’ve probably noticed that a lot of UGC ads look and feel the same. Here are some creative ideas (with examples!) that you can share with a creator for your next campaign:
- Facetime - Have your creator talk to themselves (or a friend) in a FaceTime-style video. These will get viewers interested in the conversation and, ultimately, your product. [Example]
- Skit - Time to work on your comedy skills. Skits are some of the best ad formats because they don’t feel like ads. If you can make viewers laugh, you can sell to them. [Example]
- Reality TV Parody - This is similar to the skit, but you just need to add some cheesy sound effects. It will get viewers engaged and interested by the time you introduce your product. [Example]
- Choose Your Own Adventure - The ‘choose your adventure’ style will make your viewers feel like a kid again. It’s a fun format that keeps people’s attention and builds an authentic relationship between you and your potential customers. [Example]
3?? Billboard Top 5 Trending TikTok Songs of 9/23
4?? Five TikTok Ad Formats To Try - With Examples
5?? Want to learn more about influencer marketing? Here are some resources from some experts in the industry who we love to follow:
- If you want to up your ad creative game, check out this top-notch example shared by UGC pro Matt Epstein. It’s one of the best ads we’ve seen.
- Icon CEO Kennan Davison shared his company's new AI tool to generate dozens of ads for your brand based on existing video content.
- 3sixFive posted an informative Guide to UGC with valuable examples and tips to help your brand’s UGC strategy.
That’s all for this week. Thanks for reading Influencer Insights. If you enjoyed the newsletter, please share it with a friend or colleague.
Exciting topic! User-generated content (UGC) really does transform how brands connect with their audience. It’s great to see platforms like TikTok embracing creative ad formats that encourage authentic engagement. For our startup focused on patent law, leveraging UGC can be a game-changer to showcase real client experiences and insights. Have you seen any specific UGC campaigns that stood out recently? They could inspire others to explore this powerful strategy!