UGANDA AIRLINES LAUNCHES MOBILE APP IN AN ON GOING AGGRESSIVE MARKETING DRIVE

In order to consolidate its pole position in Uganda’s aviation industry and beyond , Uganda Airlines has launched its Mobile App to make it more convenient for travelers to consume the national carrier’s services.

“This launch is a key milestone as the airline strives to improve its service delivery, ensuring a convenient and user-friendly booking and ticketing process and an overall delightful buyer experience for its customers, “ Uganda Airlines CEO Ms. Jennifer Bamuturaki said at colorful launch event held at Sheraton hotel in the capital Kampala.

Bamuturaki said that besides a personalised travel experience, the App will streamline communication between the airline and its customers.

“When we go through third-parties such as travel agents to book passengers, there is a snag in the communication flow, because we don’t have access to basic information such as the clients telephone contacts. If we happen to have a service disruption for any reason, it will be easier for us keep our guests updated through the App,” she added.

The App has a flight tracking function of the carrier’s flights in real-time and travellers can pay for flights using the major international debit or credit cards, or the mobile-money wallets offered by telecom operators within East Africa, Bamuturaki explained further.

Speaking at the same event Chief Commercial Officer Adedayo Olawuyi, noted that airline guests rely heavily on their mobile phones for their regular activities, including travel, and it was? therefore, essential for Uganda Airlines to provide convenience with the new App in the palm of every traveler.

Adedayo Olawuyi also clarified that ?the new ?App was not in any way, intended to supplant travel agents services a complimentary tool for the traveler to have convenient means to book and track their ?flights in real time .

“We are not against our partners in the travel trade, we still value the sales agents and shall continue to work with them. We simply realised that people are increasingly reliant on their mobile phones for regular activities including travel; hence the need for us to bring the convenience of this App within reach of their arm,” he explained.

“For example, once a customer has filled in basic details like their biodata and identity documents, they will not need to file them again when they book their next trip. All this will now be securely stored and automatically prompted for every time the customer logs into the App,” Don Mubiru said.

The App’s initial functionality will allow users to search for flights, make reservations, check-in and process digital boarding passes, as well as well as enrollment into the carrier’s Craneflyer frequent flyer programme. ?Users can also indicate their meal preferences in advance.

About Uganda Airline ;

Uganda Airlines is Uganda’s flagship national passenger and cargo carrier that started in 2019. It provides scheduled air transportation services in East Africa and near-international markets.

Uganda Airlines was awarded the World's Youngest Aircraft Fleet Award, given by Ch-Aviation in 2020, 2021 and 2022.

For more information about the Company, visit: https://ugandairlines.co

The writer is a communications and media consultant/trainer and Advocate of the High Court of Uganda

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