UFO - Direct mail project
The brief was to create a creative direct mail concept that would serve as the clients proof of concept and business card to aquire new clients.
Their company was called U.F.O. (Unlimited Formed Objects). They wanted to show that they are able to use a wide variety of tools to create engaging point of sale items.
First step - Logo design
Next step - product design. We agreed it would be fun to have wind up toy pop out of a UFO.
It was a fun challenge to figure out what parts would move and how those mechanisms would operate from the wind up.
While we waited for the prototypes and dialed in the mechanisms I worked on packaging design.
The final product came out great. Nice colors, story and great working toy!
We also made a large 4' version to be displayed in the company HQ.
I then created a visual version of the mission statement to accompany the direct mail and for the website.
Finally, I created a storyboard to create an animated version of the Mission statement.
Thanks for reading and following my design process!
Photographer | Writer | Product Developer | Public Speaker. Inventor of the GalleryPouch? Art Bubble Bag. ?? I help people backup & print their photographs, & help bring toys & games to life.??
1 年Wow, this is truly an amazing project, Mark! I think the UFO with robot would make a great commercial product. ?? ??