UConn Hoops Phenom Paige Bueckers Adds Crocs to List of NIL Sponsors

In today’s edition of the Front Office Sports newsletter, we’re taking a look at a star college athlete adding a footwear brand to her growing list of NIL deals.

Changing The Game

One of the most marketable players in all of college sports is adding one of the most distinct footwear brands to her NIL portfolio.

Paige Bueckers?announced?via an Instagram post that she is now an ambassador for Crocs. Terms of the deal were not disclosed.

The trendy footwear manufacturer is just the latest on the list of Bueckers’ notable sponsors. In November, the 20-year-old?became?Gatorade’s first college athlete partner, and she also holds deals with Cash App, Chegg, and StockX.

Bueckers’ financial might on social media is unmatched: At the peak of March Madness last season, Opendorse?estimated?Bueckers to have the highest social media earning potential per post ($62,900).

The Minnesota native was named AP’s Women’s College Basketball Player of the Year in 2021 as a freshman at UConn. After an injury-riddled season, Bueckers and the Huskies lost the national championship game to South Carolina.

Bueckers and UConn kick off the 2022-23 season on Nov. 25 at the Phil Knight Legacy tournament.

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