UBX develops Palarong Pambansa App in 4 weeks
Challenge:?
The annual Palarong Pambansa, a multi-sport event organized by DepEd (Department of Education), brings together student-athletes from across the Philippines. This year, Cebu City, the host municipality, aimed to elevate the experience for players and attendees by leveraging technology.
A major pain point for past Palarong Pambansa events was access to real-time information. Updates on game schedules and venue changes were primarily disseminated through the event website and social media, which often proved to be cumbersome and lacked mobile-friendliness.
Solution
UBX, the digital development arm of Aboitiz Group’s UnionBank, and Aboitiz Power partnered with the Cebu LGU (Local Government Unit) to create a solution. Within a remarkable timeframe of just one month, they developed the first-ever Palarong Pambansa App.
The app addressed the identified challenges head-on, providing users with:
Solutions:?
Testimonial
"It’s proper for me to thank Aboitiz and UBX for this app...doing this out of the generosity of their hearts and desire to help out the City of Cebu." Raymond Alvin Garcia, Cebu City Acting Mayor