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UBEX: A Revolution Of Global Advertising Industry

Benedict Raphael

Community Manager at Huobi Global

发布日期: 2018年6月13日

INTRODUCTION

A writer said “if you want people to know more about you, then come out of your hidden room”. This shows that the best way to let people know about your products or services, is by advertising it all around. There are different mode of advertising your goods and services.

For some years back, advertising are done either by the use of a banner, sticker, through radio or television based. Back then, it was restricted only to Print Publications, Static Billboards, radio, and television;

The world has experienced an advance development in science and technology which has changed the ways things are been done back then, and it has brought positive effects and make things more easier.

The development of science and technology also bring positive effects in advertising industries which has taken a new level and form in the process.

The new development has changed the traditional way of advertising to a more developed modern ways.

The new technology development has

opened doors to a new era in the advertising industry, it created room for digital advertising.

Digital advertisement is a very easy ways go expose your goods and services across the globe; it gives marketers and advertisers the opportunity to reach out to their customers and their audiences at due time.

The is the only methods buyer's expectation of a continuous, and personal experience can be met. The new ad technology and innovations can do the job speedily. The methods of advertising through the new technology platforms could be done based on types of ads, methods of tracking, dynamic ad content etc.

The internet is now the fastest means of advertising anything. It gives room for and opportunities for marketers and advertisers to engage with their customers personally and across channels.

Due to advance in technology and consumer preferences, the global advertising spending has increased. Some of the ad mediums are struggling to invest to give effective services audience and customers needs.

However the digital advertising have also encounter challenges.

Some of the challenges are non-transparency, low targeting of the general public, advertisers and marketers overpay for each client involved and publishers receive a lesser rewards and the audience are dissatisfied with its quality.

The quality and quantity of advertisement put into the program determined how populace such product or services could be. We can predict an event to be of high class standard or low class standard based on the level of advertisement put in prior to the events.

INTRODUCING UBEX

There is a global advertising platform that offer its services with a high level of mutual trust and maximum efficiency with focus to provide solution to the challenges digital advertising have faced in the past. The platform is called UBEX

Generally, the digital advertising system has been facing a lot of challenges which I mentioned above but this platform called UBEX has come with a solution and address those various challenges by bringing together all the advantages of a programmatic technology, a neutral networks and a smart contracts all together in a single system.

Ubex is a global, decentralized exchange of adding programmatic advertising based on neural networks and smart contracts. Ubex provides the best model of advertisement by providing method called “payment for targeted actions”

An advertisers or marketers can purchase ad slots using the UBEX system. UBEX offers high level of trust and maximum efficiency.

UBEX is combining both marketing, neural networks and blockchain technology in the digital advertising industry to solve all various challenges facing the industry.

Based on this main factors UBEX is focusing on i.e neutral network, smart contract; the neural network help the visitors details and information to be transformed and processed to the members websites for accessibility.

It also help to determine the most suitable advertisement to be used, also helps to evaluate the interests of users and same time calculate the targeted actions for all advertiser.

Another factor UBEX is focusing on is smart contract. This is built on the blockchain technology with the aim to provide a transparent transactions between both marketers, advertiser, audience and customers.

SOME SPECIAL FEATURES OF UBEX

UBEX helps to export and import data

UBEX enabled detailed campaign statistics charts in advertsing

The platform also helps in data filtering with detailed reports

With the help of Blockchain technology, transactions carried out here are transparent

The platform enabled data mining

Finally, the platform helps to know more about the advertisers company

UBEX TOKEN AND DETAILS

The UBEX platform has many opportunity for marketers, advertiser etc; thereby creating rooms for investors to invest into this great platform.

The UBEX token will serve as a mode of payment across the platform.

Token Ticker: UBEX

Token Standard: Ethereum (ERC-20) Compatible