Uber does Diversity like a rich white man

Uber is showing their true colors in 2017, and to the surprise of all, it's pretty white. Don't tell that to Uber's head of HR though. Uber's late diversity report comes at an interesting time. Read on. #UberDiversityReport

Uber Thought it had Stolen the Keys to the Future

For many years Uber hasn't been transparent with its own employees, but it has been a year so far of reckoning for Travis and his squad of elite white males.

LinkedIn is so aware of the lack of inclusion in Silicon Valley, some editors even made this a trending hashtag #UberDiversityReport, and I couldn't agree with them more.

But hang on a second, look at these faces? They seem diverse.

Uber has a Reputation Problem and is a Self-Driving Public Relations Nightmare

Uber has in a single gallop of infamy, poor judgement and reckless leadership, perpetuated the three greatest sins of poor brand management.

• They have been accused of corporate theft and will have to answer for it it court
• They have been accused of sexism and serial sexual harassment
• They have video of their CEO blaming a driver for their lack of responsibility

Uber White Man (Deer) in the Headlights

It's not about how you want Uber to look and feel, it's really about what Uber is.

Uber is not Lyft, Uber believe they are the next Amazon, and based their core values on the the latter.

Uber is a $70 Billion dollar Unicorn with a reputation of a bully, a brawler and symbolizes all that is wrong about venture capital and Silicon Valley culture.

“Every strength, in excess, is a weakness,” Liane Hornsey - Chief Human Resources Officer of Uber

Digging down into the figures though:

Uber Does Diversity Like Your White Grandmother

• overwhelmingly male employee base
• largest ethnic group is white
• technology jobs at the company — some 85 percent — are overwhelmingly held by men
• Only 36 percent of Uber’s work force is made up of women
• 50 percent of Uber’s employees in the United States are white and 31 percent are Asian, while 9 percent are black and 6 percent are Hispanic.

So how does Uber fair in the game of becoming the next monopoly?

In the last year alone, the company’s employee base has doubled in size to more than 12,000.

Uber is Just Another Failure at Inclusion & Diversity

1. Only 22 percent of leadership roles are held by women.
2. Only 15 percent of technical roles, including engineers, are held by women.
3. For technical roles, those not White or Asian, make up just 3 percent each.
4. When it comes to leadership roles, 77 percent is white, 20 percent Asian.

We have to remember with quick growth, Uber is testosterone running amok and on the loose.

Some 63 percent of managers (at Uber) had never previously held a leadership position.

Ride Uber; Support a Boys Club Nearest You

Mr. Kalanick's list of corporate values include such items as:

• “super pumped”
• “always be hustlin"

With legal action taken by Google against Uber on behalf of Waymo,

• In 2017, we might add, "always be swindling". "have an open-relationship with the future", among others.

In a touching show of immigrant labor, the ride-hailing company also noted that 15 percent of its employees in the United States is on work visas.

Let's make America great again, let's #DeleteUber

I'm the 2nd ranked LinkedIn Top Voice in Marketing and Social, and this is my 5th article on Uber in the past few weeks. I write about women in tech, feminism and social trends in Silicon Valley. I live at the intersection of technology and the future. Follow me to stay in touch.

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