UAE Ranks 10th in Global Soft Power Index: How It’s Redefining Global Influence in 2025
Vista Corporate Group
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The United Arab Emirates (UAE) has achieved a remarkable milestone by securing 10th place globally in the 2025 Global Soft Power Index, a comprehensive assessment of national influence and perception. Published by Brand Finance, the index evaluates 193 countries based on insights from 173,000 business leaders, policymakers, and civil society figures, making it one of the most respected benchmarks of global influence.
This achievement underscores the UAE’s growing role as a trusted global partner in fostering development, stability, and innovation. Alongside this ranking, the UAE’s Nation Brand value has surged to $1.223 trillion in 2025, reflecting its increasing global standing across economic, diplomatic, and cultural sectors.
Top Rankings Across Key Categories: What They Mean
The UAE’s performance in the Global Soft Power Index is further highlighted by its top-tier rankings in several key categories. Here’s why each ranking matters and how it showcases the UAE’s strengths:
Why It Matters: This ranking highlights the UAE’s commitment to long-term economic diversification and innovation. It signals to investors and entrepreneurs that the country is a fertile ground for growth in emerging sectors like renewable energy, AI, and advanced technology.
Impact: Businesses and startups can thrive in an environment that prioritises innovation and forward-thinking policies, ensuring sustainable opportunities for years to come.
Why It Matters: The UAE’s ranking in generosity reflects its extensive humanitarian efforts and global philanthropy, including aid to disaster-stricken regions and support for global development initiatives.
Impact: This reputation for generosity enhances the UAE’s soft power, fostering goodwill and stronger diplomatic ties worldwide.
Why It Matters: A strong and stable economy is the backbone of any nation’s global influence. This ranking underscores the UAE’s economic resilience, diversification, and ability to attract foreign investment.
Impact: Entrepreneurs and investors benefit from a secure and predictable business environment, making the UAE a top destination for global capital.
Why It Matters: Influence is a key measure of a nation’s ability to shape global conversations and policies. The UAE’s ranking here reflects its leadership in international forums, strategic partnerships, and impactful diplomatic initiatives.
Impact: For businesses, this means access to a vast network of global connections and opportunities to collaborate on international projects.
Why It Matters: This ranking highlights the UAE’s role as a trusted mediator and advocate for global peace and stability. It showcases the nation’s ability to build bridges and foster cooperation across borders.
Impact: A strong diplomatic network ensures that the UAE remains a key player in global trade and diplomacy, benefiting businesses and expats alike.
Why It Matters: Being influential in diplomatic circles means the UAE is a respected voice in global decision-making. This ranking reflects the nation’s active role in mediating conflicts, hosting international summits, and driving multilateral cooperation.
Impact: For the UAE, this translates into stronger alliances, increased trade opportunities, and a greater ability to shape global policies that benefit its citizens and residents.
Why It Matters: Innovation is the driving force behind economic growth and competitiveness. The UAE’s ranking in this category reflects its investments in AI, smart infrastructure, and digital transformation.
Impact: Tech entrepreneurs and innovators find a thriving ecosystem in the UAE, with access to cutting-edge resources and a supportive regulatory environment.
Why It Matters: Space exploration is a symbol of a nation’s ambition and technological prowess. The UAE’s ranking here showcases its investments in Mars missions, satellite technology, and space science education.
Impact: This positions the UAE as a hub for scientific research and innovation, attracting talent and investment in the space sector.
Why It Matters: This metric reflects the UAE’s ability to capture global attention and engage audiences through strategic communication, world-class events, and a strong media presence.
Impact: For businesses, this means increased visibility and opportunities to connect with a global audience through events like Expo 2020 and other international summits.
Benefits for Entrepreneurs and Expats
The UAE’s impressive rankings translate into tangible benefits for entrepreneurs, investors, and professionals looking to relocate to Dubai or other parts of the country.
A Rising Global Power
The Global Soft Power Index 2025 was announced at the Global Soft Power Summit in London, bringing together leading policymakers, business executives, and global influencers. The UAE’s performance in the index is a testament to its dynamic progress and unwavering commitment to shaping a better future—not just for its citizens, but for the world.
As the UAE continues to strengthen its international presence, it remains a beacon of innovation, stability, and prosperity, offering endless opportunities for those who choose to be part of its journey. For entrepreneurs, investors, and professionals looking to be part of this dynamic ecosystem, the opportunities are endless. At Vista Business Setup, we specialise in helping businesses and individuals navigate this thriving landscape.?
Whether you’re drawn to its economic stability, technological advancements, or global influence, let Vista be your partner in unlocking the full potential of the UAE’s transformative journey.