UA to GA4 Migration

Drishna Technologies is offering Digital Analytics as one of its core Services .

Objective: As a Team our goal is to turn data into information, and information into insight. We can work with you to implement GA4 and tag all CTAs, navigational links, conversions, forms and media links(marketing pixels), with an objective of collecting every possible bit of data from your digital property(website or mobile app).

Strategy: We have a very customised and scalable implementation strategy, tailored specific to your business needs, that must help you create a data-driven business environment.

List of the typical steps involved in delivering your project:

1. Discovery and Strategy

• Kick-off meeting and understand the requirement
• Gather all the necessary access to platforms (GA, GTM, FB Pixel, etc...)
• Create a measurement plan, in consultation with you and according to your needs, we will create the measurement plan with all tracking suggestions. And after your signoff, we will start the execution.

2. Implementation

Implementation of the tagging agreed upon in the measurement plan document from the previous step.

3. Validation and Delivery

• Testing of all the tags and with your signoff publishing it to production.
• Delivery of necessary documents and final signoff.

Services:

• Conversion tracking
• Events tracking
• eCommerce Tracking
• Advanced form tracking
• Google Analytics 4 - GA4 setup
• Google Tag Manager - GTM setup
• Analytics audit
• Pixel implementation and setup (Facebook, Google Ads, Bing Ads, LinkedIn, Pinterest, etc.)

we are looking forward to here from you.