Tyson Foods Interview, Cinco de Mayo Alcohol Trends, and RFP Tips & Tricks

Welcome to March's Brand eComm Insights Newsletter. In this issue, we feature a blog on Cinco de Mayo Alcohol trends, the latest product updates from MikMak, a guide to help your brand craft an RFP, and an exclusive interview with Wendy Jean Bennett of Tyson Foods . Enjoy!

- Tony Sloan, Editor

CHART OF THE MONTH

Kicking Off Summer with Cinco De Mayo: eCommerce Alcohol Trends Your Brand Needs to Know

Cinco de Mayo is one of the largest drinking occasions of the year in the United States. In fact, reports from?IWSR?suggest that Americans consume 126 million liters of tequila alone for the occasion.?Read our recent?blog to find out:?

• The channels and platforms on which Alcohol shoppers are most likely to engage with leading up to Cinco de Mayo
• Which retailers see the most traffic from Alcohol shoppers
• Best practices and success stories for your Alcohol brand to implement in its marketing plan

MikMak’s Latest Platform Enhancements, Including Headless Commerce API and Custom Analytics

This past week, MikMak launched new upgrades that further cement its position as the leading Commerce Intelligence Platform that converts global consumers. Read our blog detailing the product enhancements to?learn about:

• MikMak's Headless Commerce API, and how it enables brands to take full control over their customer experience?
• MikMak's Custom Report Builder, and the ways it increases brand's marketing effectiveness
• Additional product enhancements including industry-specific Compliance Controls, Single Sign On (SSO), and more

Shoppable Media and Where-to-Buy RFP?Guide

Choosing the ideal Shoppable Media and Where-to-Buy solution for your business can come with challenges. To help your brand alleviate any roadblocks, we crafted a guide to help you create the perfect RFP when looking at these solutions. Read the guide to learn:

• The critical elements to include in an RFP for a Shoppable Media and/or Where-to-Buy vendor
• First-hand examples of RFP content and format
• The ideal timeline of when to begin the RFP process

BRAVE COMMERCE ft. Tyson Foods'?Wendy Jean Bennett

How can brands quickly adapt to the complexities and constant changes of?modern-day commerce? In a recent episode of The BRAVE COMMERCE Podcast, Tyson Foods'?Vice President of Retail Commerce Leadership, Wendy Jean Bennett, joins?hosts Rachel Tipograph and Sarah Hofstetter to talk about:

• Evolving retail trends and the importance of adapting to changing consumer needs
• Insights on market dynamics and the need for companies to expand internationally
• The value of?mentorship?for personal and professional development

Have any questions? Contact [email protected]