Are tyres FMCG?

We categorize all sales into four main groups: selling FMCG, consumer durables, industrial goods and services.

FMCG is sold to C-end consumers, the unit price is relatively low, and the consumption cycle of the product is less than one year, such as paper towels, mineral water, food and beverage, cosmetics, and most of the decisions rely on advertising and do not need the advice of others.

PCR belongs to consumer durables, similar to houses and cars, this category of products has a certain technical threshold, people don't often buy them, and when they need to buy them, they may have a lot of doubts, and usually ask for other people's opinions when making decisions.

People who are experienced in buying and selling these products are also known as "opinion leaders (KOL)".Since tyres are mainly sold by opinion leaders and end stores, we need to train our end stores so that they, which are crucial in the sales process, know how to sell our products.

Industrial goods are bought and sold mainly to engage in production and operation and thus profit, and are divided into two main categories: equipment and consumables. For example, the normal purchase of cars that are consumer durables, when consumers register to become a car driver, the car has become a means of production, the use of the nature of the change, tyres and other components have become a consumable, at this time the consumer began to pursue the cost-effective and after-sales service, and we mentioned the TBR is a typical industrial products among the consumables.

The last category is service, divided into tangible and intangible, such as restaurant dishes for tangible, hair cut belongs to intangible. We sell tyres will also start from the beginning of the sale of products gradually to sell services, such as how much a kilometer, the process will need to send people to check the vehicle, record information, write reports, provide technical advice, retreading and repair, that is, the typical sale of services.

And our tyre industry is industrial goods and services, industrial goods significant features: First, the amount of consumption is particularly large, the customer decision-making process is complex (driver decision-making comfort, the captain of the decision-making cost-effective and failure rate, the boss decision-making enterprise brand size, supply capacity and payment terms and other aspects); Second, the marketing is very rational (usually a batch of purchases from a number of horizontal comparison to influence the tendency to buy the next time); Third, the quality of the Stability, factory supply capacity requirements are particularly high, so try to seek cooperation with large enterprises.

In the past, when we seek cooperation with bus companies and large logistics companies, the first thing big companies look for is not cost-effective, but: our standing inventory of 300,000, with a stable supply of qualifications; dedicated area of eight language services, professional team, strict market protection and consistency of shipments, 24h timely after-sales claims; Fourth, the customer is not to buy industrial products to buy the product itself, but to solve the problem, and therefore we Should be low-cost and efficient to help customers solve problems, at the same time, industrial products is not a hammer deal, the need to grow and develop together with customers!

In summary: sell tyres, do large customer sales, never FMCG sales model, must know how to provide better service, the formation of long-term stable cooperation, to help customers reduce costs and increase efficiency to solve the problem.

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