A Tyranny of Data
Wendy M. Pfeiffer
Corporate Board Service, Executive Advisory and Leadership Consulting
A few years ago, I took off my fitness band and put it, along with its flaky USB charger, in a decorative box on my desk at home.?Prior to that, I’d worn the band (and its predecessors) for years.?
A fitness band on its own is not evil, really.?My band hugged my increasingly pudgy wrist like a sleek futuristic handcuff, sometimes flashing with different colored lights or buzzing to some silent hip-hop beat playing inside its tiny cybernetic brain.?
And it gave me data! So. Much. Data. Here’s what I learned:
Why, you wonder, would I ever relegate such an important data source to a decorative box??I’ve thought long and hard about this, and I have a somewhat dissatisfying answer for you.
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The problem is that this fitness data, including all of the analysis and value judgements and advice that comes with it, does not match my perception of reality nor the outcome of my activities.?I know that the data is measured, tested and granular.?I know that, in relative terms, it is highly accurate.?But it isn’t quite right.?
In the beginning, I relied heavily on it.?I believed that if I got a certain number of steps and a certain amount of quality sleep I’d lose weight.?But I didn’t lose weight because of those factors, no matter how I moved the needle on the data.?The correlation between my fitness band’s measurement of my steps/sleep and weight loss was not quite right.
And in the end, because it wasn't quite right, and because I also had discovered ways to game the system, I stopped relying on it.?Moreover, in some cases, I’d taken to completely, vehemently ignoring it.?It became merely a distraction, an annoyance, a tiny too-tight tyrant.?
For those of us who are relying on data to inform our decisions, sometimes at the expense of our own feelings and observations, we'd do well to take the lessons of our fitness trackers to heart.
Any action informed by a tyranny of data will always fall short of the mark.??
Worker
11 个月Good wrap-up and well said Wendy!