Typology of Online Customers: Visualization using Radar Chart
Dr. Vipul Patel
![Dr. Vipul Patel]()
Dr. Vipul Patel
Assistant Professor - Business Analytics / Marketing Analytics Trainer - PowerBI, Microsoft Excel, Business Analytics (R and Python)
In this article, I try to explain how to use radar chart to represent typology of online customers. Data for the same is taken from: Huseynov and Ozkan (2019), "Online Consumer Typologies and Their Shopping Behaviors in B2C E-Commerce Platforms", SAGE Open, April-June, p.9.
Raw data is repented below:
First, let construct the data set
Now, lets create radar chart using "fmsb" package of R.
This will generate beautiful radar chart of typology of online customers. Isnt it beautiful? Thank you.
Business Analyst / Consultant
4 年This is actually visually attractive and consist of variable which we need to analyze different sector with one dia.
Assistant Professor
4 年Well said
Since 1987 In IT industry, large complex IT set up experience. Product Idea to innovation expert . SAP functional,project manager to practise head. well conversent with people, process, perfection.
4 年Dr Good research
CEO & Founder of TechTip24 | 50K + Mentees Trained | Data and Business Analytics Mentor | Corporate Trainer | Working Professional | Ed-Tech Entrepreneur | Business Intelligence | Power BI | Josh talks Speaker
4 年Thanks for sharing Dr. Vipul Patel