Typography & Readability: Choosing Fonts for Optimal User Experience

Your words are one of the most powerful weapons on earth, choose wisely how you uses them. Typography is one of the most important factors that influence User experience (UX) of a website, especially in the digital realm where the users are immersed in content, seeing, reading the various information and data, that is when the different types and styles of typography make a difference. With the right typography, your website or app can be a delight, but bring on the wrong one - and your visitors will get all angry and confused.

So what makes a good font in terms of UX? We've got you covered! Typography and readability in this newsletter

Why Font Choice Matters:

Kingly Clarity: Using a clear and readable font allows users to quickly read and understand your content. Tiny text and fancy-as-fuck letterforms are hard for all the readers.

Make Text: Sets the Tone-Fonts have personalities! Fonts not only need to match your brand image, they also play a part in your brand voice-be it playful and friendly, professional and sophisticated, or something else.

User Journey: Typography may assist in creating a visual hierarchy that guides the user through your website - or app - to find the information they seek.

Selecting the Fonts for Legibility:

Make Readability a Priority: When it comes to body text, use fonts that are universally readable, even on a mobile device. Choose lines that are neat, clear characters, and enough space between them.

Use Plenty of Contrast: Make sure that your text has enough coloring contrast for it to be easily seen. Black text on a white background is best for overall readability.

Know Your Font Types: Serif fonts (such as Times New Roman) are good for readability in body text, but sans-serif fonts (such as Arial) are a clean, more modern choice for headlines and buttons.

Design Concerns Above Pure Readability

Make Sure They Are On Brand: Make sure the font is on brand with your overall look and feel.

Everyone Has a Phone: Not all of the web fonts translate across screen sizes. So to test your font choices on multiple devices -

Principled - Limit the number of typefaces used. Keep your font palette well limited, to maintain a design that is cohesive and easy on the eyes.

So you ready to step up your typography game?