A Typical Company + ChatGPT ≠ AI Company
Roland Cernat
Making AI Work, for You: Professionals, Leaders, Companies | aiforbusiness.ai
This week's tip: Transforming your company with AI requires more than just adding AI tools.
During the rise of the internet, many businesses made a critical mistake: assuming that simply adding a website or online store transformed them into internet companies.
The reality was more complex:
Shopping Mall + Website ≠ Internet Company
To truly use the power of the internet, companies had to reorganize:
- they engaged in practices like pervasive A/B testing, to optimize outcomes
- they developed new roles and workflows to support these innovations
- they adopted rapid product iteration cycles
Today, we’re seeing a similar misconception with AI:
Any typical company + Generative AI technology ≠ AI Company
To become an AI company, you must reorganize:
1. Build AI Capabilities
AI companies need the resources—both technological and human—to execute multiple valuable AI projects systematically. This means having the right talent and technology, whether outsourced or in-house, to drive AI initiatives effectively.
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2. Develop AI Literacy
There should be a sufficient understanding of AI across the organization. This involves setting up processes to identify, evaluate, and select AI projects that align with your business goals.
3. Align Strategy
Align your company's strategy to thrive in an AI-powered future. This involves not just adapting existing workflows but also setting new directions that leverage AI's strengths.
The Transformation
Transitioning to an AI company is not an overnight process.
An effective AI transformation program can take 2-3 years, but you should aim to see initial results within 6-12 months.
By committing to this transformation, you position your company ahead of competitors, unlocking new growth and efficiency opportunities.
Key Takeaway
Transforming your company into an AI-centric organization involves more than adopting AI tools; it requires a strategic overhaul.
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ChatGPT Gen AI | Best Selling Author | Applicant Selection | Veteran Advocate | Assessment
5 个月I think the example you gave might be the simpler getting started approach. The deeper problem is "who" companies have leading the AI work. Are they teams that can do this: "To truly use the power of the internet, companies ... - engaged in practices like pervasive A/B testing, to optimize outcomes - developed new roles and workflows to support these innovations - adopted rapid product iteration cycles" That's not a complete reorg but if that is not part of a company's approach to generative AI they will always be lagging those who are using that approach. Svetlana Makarova, MBA was the first teach me "this is learn by doing technology." If companies think AI is plug and play they are missing the importance of skill development.
Co-Founder HQforAI | Team Builder | Gen AI Coach | Everything Data | Top AI Voice
5 个月When are you going to create RolandGPT so the world can just get simple and on point advise on-demand like you always give us? Couldn't agree more! I actually had a shopping mall as a client in the past...so that made me chuckle!
Founder of Meista | Strategic Advisor for M&A in Health & Wellness Industry | Strategic Integration of AI | Mentor & Investor
5 个月Roland Cernat simple and to the point. Great way to illustrate the difference between strategy and just adding gadgets and applications. Companies need experts to help them through this transformation.
Building things @CliffordAI @BCJobs // Podcasting @Marketing on Mars // Ex-Litecoin
5 个月Very informative. Thank you for sharing.
AI & Marketing Consultant ?? $190M in Attributed Revenue ?? Former CMO ?? I help companies leverage AI to optimize their marketing and sales.
5 个月The true potential of AI in business lies in strategic integration and thoughtful application, not just the tools themselves, Roland Cernat