Types of WhatsApp: Which One Should You Use?

Every day, WhatsApp users send a staggering 100 billion messages. And it’s not just about personal chats anymore. A growing number of businesses – over 50 million at last count – are using WhatsApp to connect with their customers.

So, while you might think of WhatsApp as just another messaging app, it’s actually a versatile platform with various applications for both businesses and individuals. In this blog, we’ll understand different types of WhatsApp and help you figure out which one is the perfect fit for your needs. Whether you’re a small business owner or someone who likes to stay on the cutting edge of tech, there’s a WhatsApp platform tailored just for you.

Quick Intro: Types of WhatsApp

Before jumping into types of Whatsapp here’s a quick intro to each:-

There are primarily three main types of WhatsApp:

• WhatsApp Messenger: The original version, designed for personal use, allowing individuals to connect with friends and family.
• WhatsApp Business App: Tailored for small and medium-sized businesses, offering features like business profiles, product catalogs, and messaging tools.
• WhatsApp Business API: A powerful solution for large enterprises, providing advanced automation, analytics, and integration capabilities.

Now let’s understand deeper into each type of WhatsApp

1. WhatsApp Messenger

WhatsApp Messenger is the basic version of WhatsApp that most people use. It’s perfect for chatting with friends and family. To use it, you just need a phone number. Once you sign up, you can send messages, make calls, and share photos with anyone else who has WhatsApp.

What’s great about WhatsApp Messenger is how simple it is. Your phone contacts who use WhatsApp show up automatically, so you don’t need to add them manually. You can chat one-on-one with people or create group chats for things like family events or planning trips with friends.

The best part? It’s completely free. You don’t have to pay to send messages or make calls, as long as you have an internet connection.

This regular WhatsApp messenger is meant for personal use, so it doesn’t have special tools for businesses. If you’re looking to use WhatsApp for your company, you’ll want to check out WhatsApp Business or WhatsApp Business API instead. The Business or API version has extra features like setting up a business profile, sending bulk messages, green tick, and showcasing your products.

But for everyday chatting and staying in touch with people you know, the regular WhatsApp Messenger is all you need. It’s straightforward, easy to use, and gets the job done without any fuss.

2. WhatsApp Business App

WhatsApp Business is a special version of WhatsApp made for small and medium-sized companies. It’s great for talking to customers and doing some basic marketing.

What’s special about it?

• Show off your business: You can make a special page for your shop with all your info like address, phone number, and website.
• Showcase your stuff: You can make a list of all the things you sell, with pictures and prices. Customers can easily see what you offer.
• Quick replies: You can save common answers to questions, so you don’t have to type them out every time.
• Talk to lots of people: You can send one message to many customers at once, but there is a limit on sending messages.
• Free to use: The best part? It doesn’t cost anything to use!

Important to know:

• Only one person can use WhatsApp Business on one phone number.
• You can’t get the blue tick (verified badge) with WhatsApp Business. You need a WhatsApp Business API for that.
• You can only send broadcast messages to a maximum of 256 recipients per list.

WhatsApp Business is a good tool to help small businesses talk to customers and sell things.

3. WhatsApp Business API

WhatsApp Business API is the big-league version of WhatsApp for medium or larger companies. It’s packed with powerful features that let businesses talk to lots of customers at once and run marketing campaigns.

Unlike the regular WhatsApp or WhatsApp Business app, this version lets multiple people in your company use it at the same time. It’s got all the basic stuff from the Business app, plus some extra cool features:

• You can use it on many devices at once.
• Broadcast to Unlimited Users (opted-in users)
• Run targeted marketing campaigns.
• Set up automatic responses and chatbots.
• Send custom messages to different groups.
• Keep track of how many messages you’r

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