Types of SEO Services & What They Include

Whether you are a small local business or an expensive e-commerce platform, search engine optimization (SEO) is your best friend when it comes to getting found online.

If you’ve ever wondered what goes into an SEO strategy or what services SEO agencies provide, you’re in the right place. Let’s break it down and add some unique insights to make your SEO efforts even more effective.

What are SEO Services?

SEO (Search Engine Optimization) is a process that helps websites rank higher on search engines like Google, Bing, and Yahoo.

But why does this matter? Because higher rankings mean more visibility, which translates into more visitors, leads, and sales. In fact, studies show that 75% of people never scroll past the first page of search results. That’s why SEO is a must for any business wanting to grow its online presence.

However, not all businesses have the same needs when it comes to SEO. For instance, a local business will need a different SEO strategy than an e-commerce store.

That’s why agencies offer a variety of SEO services tailored to different types of businesses. Here’s a detailed explanation of what’s included in SEO services:

1. On-Page SEO Services

On-page SEO focuses on optimizing the elements on your website itself. This includes content, design, and structure, all to make it search engine friendly. The goal is to make it easier for search engines to understand and rank your pages for relevant searches.

On-Page SEO Services Include:

1. Keyword Research and Optimization

This is the foundation of any SEO strategy. By identifying the keywords your target audience is searching for, agencies will optimize your pages around those terms.

2. Content Creation and Optimization

Content is king, but only if it's valuable. SEO agencies create content that not only answers user questions but also includes keywords naturally.

3. Meta Tags and Descriptions

Optimizing your title tags and meta descriptions helps improve click-through rates (CTR). While these elements don't directly affect rankings, a compelling meta description can encourage users to click on your result over others.

4. URL Structure and Optimization

SEO-friendly URLs are short, descriptive, and include relevant keywords. Avoid using random numbers or symbols in your URLs. Instead, keep them readable for both users and search engines.

5. Image Optimization and Alt Text

Optimized images help your site load faster and improve accessibility. Alt text also gives search engines more context. Compress images to improve page speed without sacrificing quality, which is a key ranking factor.

2. Off-Page SEO Services

Off-page SEO involves activities conducted outside your website to improve its authority and rankings. Think of it as building your website's reputation online.

Off-Page SEO Services Include:

1. Link Building Strategies

Earning high-quality backlinks from authoritative websites signals to search engines that your website is trustworthy. Tip: Focus on earning natural backlinks through quality content rather than paid links, which can sometimes lead to penalties.

2. Social Media Integration

Social media platforms like Facebook, Instagram, and Twitter can be used to promote your content, driving more traffic to your website. While social signals don't directly influence rankings, they boost engagement and can help content go viral.

3. Guest Blogging and Outreach

Contributing content to other reputable websites can build backlinks and introduce your brand to new audiences. Tip: Target industry-specific blogs and websites to ensure relevant and high-quality backlinks.

4. Directory Submissions

Listing your business in online directories helps increase your website's visibility and credibility. It’s especially useful for local businesses.

5. Brand Mentions and Online PR

Being mentioned in online publications, blogs, and forums can enhance your brand’s reputation and boost off-page SEO efforts. Tip: Set up Google Alerts for your brand name to keep track of mentions.

3. Technical SEO Services

Technical SEO ensures your website runs smoothly and that search engines can crawl it effectively. Without technical SEO, all the on-page and off-page efforts might be in vain.

Technical SEO Services Include:

1. SSL Certificate

This makes your website secure by encrypting data, which is essential for user safety and trust.

2. URLs and Canonicals

A good URL structure is easy to read. Canonicals help avoid duplicate content issues by telling search engines which version of a page is the main one.

3. Sitemaps (XML & HTML)

XML sitemaps help search engines find all the pages on your site, while HTML sitemaps make it easier for users to navigate.

4. Robots.txt

This file tells search engines which pages or sections to crawl and index.

5. Structured Data & Schema Markup

These help search engines understand your content better, which can result in rich snippets (extra info in search results).

6. HTTPS

Ensures your website is secure by using encrypted connections, which boosts both safety and SEO.

7. Page Speed

A fast-loading site keeps users happy and helps improve your ranking in search results.

4. Local SEO Services

Local SEO is crucial for businesses that rely on local customers. It helps your business show up in local search results and on Google Maps, which is essential for driving foot traffic to physical locations.

Local SEO Services Include:

1. Google My Business Optimization

This is your online storefront on Google. A fully optimized Google My Business profile can significantly increase local visibility.

2. Local Keyword Targeting

Local SEO focuses on keywords that include location, such as “plumber in [city name].” These keywords help you rank for local searches.

3. Local Directory Listings and Citation Building

Consistency is key in local SEO. Ensuring your business information (name, address, phone number) is the same across all directories builds trust with both users and search engines.

4. Reviews and Reputation Management

Positive reviews not only improve your reputation but also influence local rankings. Encourage satisfied customers to leave reviews on Google and other platforms.

Read more on how Local SEO benefits small businesses to reach their targeted audience with proper strategy.

5. E-Commerce SEO Services

E-commerce SEO is specialized for online stores. With countless products and categories, optimizing an e-commerce website requires a different approach than a standard website.

E-Commerce SEO Services Include:

1. Product Page Optimization

Each product page needs to be optimized with relevant keywords, unique descriptions, and high-quality images. Rich product descriptions also enhance the customer experience.

2. Category Structure Improvement

A well-organized website helps both users and search engines navigate your store. Avoid overwhelming users with too many categories and subcategories.

3. Internal Linking for Products

Linking related products helps users discover more items and improves your website’s SEO by distributing authority across your pages.

4. Rich Snippets for Product Information

Structured data helps search engines display important product details, like prices and reviews, directly in search results.

6. SEO Reporting and Analytics

Once your SEO efforts are in motion, tracking their success is vital. SEO reporting provides insights into what’s working and what needs improvement.

SEO Reporting Services Include:

1. Google Analytics, Search Console, and More

These tools track your website’s traffic, performance, and user behavior. Understanding where your visitors are coming from and what they’re doing helps refine your strategy.

2. Monthly or Quarterly SEO Reporting

Regular reports show how your SEO efforts are translating into traffic, leads, and sales. Key performance indicators (KPIs) include organic traffic, keyword rankings, and conversion rates.

7. SEO Strategy and Consultation

Every business is unique, which means SEO strategies should be customized to meet specific goals. A one-size-fits-all approach doesn’t work in SEO.

1. Custom SEO Strategies

Your business goals, target audience, and industry will dictate the type of SEO strategy needed. Regular consultations allow for tailored solutions.

2. Ongoing Consultation and Adjustments

SEO is not a set-it-and-forget-it solution. Ongoing adjustments are necessary to keep up with industry trends, algorithm updates, and performance changes.

Conclusion

SEO is a long-term investment with incredible benefits. It’s not just about getting more traffic; it’s about attracting the right traffic that converts into leads and customers. From on-page and off-page SEO to technical, local, and e-commerce SEO, these services encompass all aspects of optimizing your online presence.

When choosing an SEO provider, look for one that understands your business needs, offers comprehensive services, and stays ahead of SEO trends. A great SEO agency partner can make a world of difference in your online success.