Types of marketing automation
Marketing automation has broad applications that cover many day-to-day applications. Understanding each class will open your mind to a world full of available possibilities to scale your business.
Marketing automation systematizes the actions of a marketing campaign (blog posts, emails, social media, etc.), allowing marketers to focus on more complicated tasks.
MA helps businesses to grasp the attention of their target audience and stay connected with them. It delivers the right content at the right time to the right people, strengthening their trust in the brand.
Read the full article here.