Types of Leads in Lead Generation
Amy Bradley
Empowering Businesses with Tailored Business Growth Solutions | Working with 100+ Business Leaders Worldwide | Fast & Reliable Sales Growth – SEO & Marketing, Remote Closing & More | Managing Director
There's no denying it — sales leads keep a business alive. They are the lifeline that drives customer acquisition and revenue growth.?
But not all sales leads are the same.?
Some leads are hotter than others, meaning they're closer to making a purchase.?
Other leads are colder, meaning they need more nurturing before they're ready to buy.
That's why it's important to understand the different types of sales leads and how to convert them.?
By knowing the different stages of the sales funnel and what leads need at each stage, you can develop targeted marketing and sales strategies that will help you close more deals.
In today’s newsletter, I am talking about all types of leads that might stuck in your sales funnels.?
What are the sales leads??
Sales leads are people or companies who have expressed interest in your product or service.?
They may have filled out a form on your website, clicked on a paid ad, or signed up for your emails.
Converting sales leads into customers is critical for growing your business.?
And because sales leads have different levels of knowledge about and interest in your product, it's important to categorize them properly so you can determine the best way to nurture the relationship.
Examples of sales leads:
What type of lead do you have today?
1. Hot Leads: The Eager Explorers
Funnel stage: Bottom-of-funnel
They are actively looking for your product or service and have specific questions.
What to do with them: They're already interested in what you have to offer, and they're ready to talk to a salesperson. Answer their questions clearly and concisely, and provide them with the information they need to make a decision.?
2. Warm Leads: The Friendly Sparks
Funnel stage: Middle-of-funnel
They may not be on fire yet, but they're genuinely interested and open to what you have to offer.?
What to do with them: They may need more information or time to consider their option, nurture them with valuable information. Don't get discouraged if they don't buy from you right away. Just keep providing them with value and staying in touch.
3. Cold Leads: The Chilled Chameleons
Funnel stage: Top-of-funnel
They might seem indifferent at first but don't be fooled.?
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What to do with them: You'll need to work hard to warm them up and get them interested.?
4. Information Qualified Leads (IQL): The Inquisitive Data Divers
Funnel stage: Top-of-funnel
They are all about the facts and figures, and crave information and knowledge before committing.?
What to do with them: They're interested in learning more about what you have to offer, but they're not quite ready to talk to a salesperson yet. Provide them with guides, e-books, videos and articles. Offer them a free trial or demo to help them get to know your product better. Follow up with them regularly to keep their interest.
5. Sales Qualified Leads (SQL): The Decision-Making Champions
Funnel stage: Bottom-of-funnel
They've passed various checkpoints and are now serious contenders.?
What to do with them: CLOSE CLOSE CLOSE!
6. Marketing Qualified Leads (MQL): The Enthusiastic Storytellers
Funnel stage: Middle-of-the-funnel
They're excited about what you offer but may have some objections.?
What to do with them: They're a good opportunity to nurture and convert into SQLs. You have to build trust and credibility with them, further solidifying their interest in your product or service.
Every business is unique, and so are their sales leads. Some leads may come in hot, while others require nurturing. Recognizing where each of your leads stand in terms of their interest and readiness to purchase can play a considerable role in converting them into customers.
But how do you level up your lead generation game to make sure you're reaching the right people at the right time with the right message?
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?? "Opportunity does not waste time with those who are unprepared." - Louis Pasteur. Knowing the types of leads that come to your business is akin to being well-prepared for opportunities that knock. ?? Delighted to hear about the 6 types of leads and the surprise ending! #LeadPreparation #SuccessIsNoAccident ??
Sales Director at Personal injury assist
1 年Hi Amy do you sell RTA leads ?
Taking over the bill validation world... Validating Energy bills | Automating bill validation for energy consultants| Energy Reporting | White labelled solution for energy consultants. | Making bill validation better ??
1 年Great Post Amy Bradley
Co-Founder of Vertigo - Content Marketing Agency | Helping Tech-Driven SMEs and Startups to Boost Revenue and Business Growth Organically ??
1 年How do you usually understand what type of lead do you get?
Empowering Businesses with Tailored Business Growth Solutions | Working with 100+ Business Leaders Worldwide | Fast & Reliable Sales Growth – SEO & Marketing, Remote Closing & More | Managing Director
1 年Alexine Mudawar Anita Nielsen ??Ashley Zagst Cherilynn Castleman Cynthia Barnes Daniel Disney Dini M. Donald C Kelly ?? Elyse Archer Ian Koniak Lindsey Boggs ??Marcus A. Chan ??♂? Scott Leese What lead-generation tactic is your go-to choice??