Types of Hotel Content Strategy

In the Hospitality Industry, there are several types of hotel content strategies. These different types of content strategies can be combined and tailored to meet the specific needs and goals of a hotel’s marketing strategy.

• SEO-focused content strategy:?This involves creating content that is optimized for search engines and includes relevant keywords, meta descriptions, and backlinks to improve the hotel’s search engine ranking.
• Social media content strategy:?This involves creating content specifically for social media platforms to engage with followers, promote the hotel’s brand, and attract potential guests.
• Blog content strategy:?This involves creating blog posts that provide valuable information to readers and potential guests, such as destination guides, local events, and tips for travelers.
• Email marketing content strategy:?This involves creating content for email campaigns to engage with past and potential guests, promote special offers and share hotel news and updates.
• Visual content strategy:?This involves creating visual content such as photos, videos, and infographics to showcase the hotel’s amenities, rooms, and location, and attract potential guests.
• Review management content strategy:?This involves managing and responding to online reviews to maintain a positive online reputation and address any negative feedback.

A solid content strategy takes into account the target audience, the organization’s overall goals, and the specific goals of each piece of content. It also considers the various channels and platforms through which the content will be distributed, such as social media, email, or the brand’s website.

Use the following types of content:

• Blog posts:?Hotels can create blog posts that provide information and tips on travel, destination guides, and things to do in the area. They can also write about their hotel’s amenities, events, and special offers.
• Social media content:?Hotels can share photos and videos on social media platforms such as Instagram and Facebook to showcase their hotel’s features, services, and surroundings. They can also engage with their audience by responding to comments and sharing user-generated content.
• Videos:?Hotels can create videos that provide virtual tours of their property, showcase their amenities and services, or highlight local attractions and activities. They can also create videos that tell their brand story or feature guest testimonials.
• Virtual tours:?Offering virtual tours of your hotel allows potential guests to explore your property and get a feel for the layout and design. This can be done through 360-degree photos or videos, or even through virtual reality.
• Photos and videos:?High-quality visual content showcasing the hotel’s rooms, facilities, and amenities can help potential guests get a better idea of what to expect. This can include images of guest rooms, swimming pools, fitness centers, spas, restaurants, and more.
• Email newsletters:?Hotels can create regular email newsletters that provide updates on their hotel’s offerings, upcoming events, and special promotions. They can also include exclusive content, such as travel tips or local recommendations, to keep subscribers engaged.
• Infographics:?Hotels can create infographics that provide visual representations of information, such as local weather patterns or the hotel’s amenities and features. Infographics can be shared on social media, included in blog posts, or featured on the hotel’s website.
• User-generated content:?Hotels can encourage guests to share their experiences on social media by creating hashtags and offering incentives for sharing. They can also feature user-generated content on their website or social media platforms to showcase the hotel’s community and authenticity.
• E-books and guides:?Hotels can create e-books and guides that provide in-depth information on a variety of topics, such as travel tips, destination guides, or hotel amenities. These can be shared on the hotel’s website or offered as gated content to collect leads and build an email list.
• Reviews and testimonials:?Encouraging your satisfied guests to leave reviews and testimonials on platforms like TripAdvisor or Google can help to build credibility and attract new customers. Additionally, featuring positive reviews and testimonials on your hotel’s website or social media channels can help to establish trust with potential guests.
• Other types:?Gifs, Memes, Podcasts, How-to guides, Press kits & Press Releases, Conferences, Seminars, Awards, Public Speaking Events, Social Events, Sponsorships

More Hotel Content Tips

Before starting any content strategy is essential to conduct research in order to understand the target audience, including their needs, interests, and preferences. That will help to set clear goals for the content, such as increasing brand awareness, generating leads, or driving conversions. With these data on hand, the next step is to set up a content calendar that outlines what types of content will be created, when it will be published, and where it will be distributed.

A sophisticated content strategy uses high-quality content that is tailored to the target audience and aligned with the brand’s goals. Also, focuses on all necessary actions on distributing the content through appropriate channels and tracking its performance to determine what is working well and what can be improved. This will help you to continually refine the overall content strategy based on feedback and data to ensure that it is effective in achieving the selected goals.

Free Hotel Content Topics List

We know how difficult it is to create a list of converting content topics for your Hotel Content Strategy. We have prepared a complete 90 Days Content Topics List for your Hotel.

Use it, mix it, get inspired, and pay nothing, because it is 100% free!

Do you want it?

Just send us a short introduction about your Hotel at?[email protected]?and we will email you the Content List.