Google Ads campaign types, each designed to meet specific marketing goals:
- Search Campaign: Targets high-intent customers searching for relevant keywords on Google Search.
- Performance Max: Allows advertisers to reach audiences across all of Google’s platforms with a single campaign.
- Demand Gen: Focuses on driving demand and conversions using video and image ads on YouTube, Discover, and Gmail.
- Display Campaign: Broadly reaches users across 3 million websites and apps with engaging visual ads.
- Shopping Campaign: Showcases products to potential customers as they browse to make purchasing decisions.
- Video Campaign: Targets viewers on YouTube to promote video content and boost conversions.
- App Campaign: Designed to drive app downloads and user engagement.
- Smart Campaign: A simplified, automated solution for small businesses to optimize performance with minimal effort.
Each campaign type addresses specific business needs, offering flexibility based on marketing strategies and platforms.
