Types of Google Ads in 2024
Google Ads offers various ad types to help businesses reach their goals. From Search and Display Ads to Video and Shopping Ads, each type helps you connect with the right audience and boost your marketing success. Here are the different types of Google Ads with examples for your understanding.
1. Search Ads
Description: Text-based ads appearing in Google search results.
When to Use: When people are actively searching for pizza or related items.
Example: A pizza shop can run an ad that appears when someone searches for "best pizza delivery near me." The ad might say, "Delicious Pizza Delivered Hot & Fresh – Order Now!"
2. Display Ads
Description: Visual banner ads on websites across the Google Display Network.
When to Use: To reach potential customers who are browsing food blogs or local news sites.
Example: A banner ad showing mouth-watering images of pizza with a "20% Off Your First Order" offer might appear on a local food blog.
3. Video Ads
Description: Video ads that play on YouTube and other video platforms.
When to Use: To create brand awareness or promote special deals.
Example: A short video showing the process of making a pizza from scratch could play before a YouTube video about cooking.
4. Shopping Ads
Description: Product-based ads showing price and details.
领英推荐
When to Use: For pizza shops that sell related items, like pizza-making kits or branded merchandise.
Example: An ad for a pizza-making kit could appear when someone searches for "pizza dough kit."
5. App Promotion Ads
Description: Ads designed to increase app downloads.
When to Use: If the pizza shop has a mobile app for ordering.
Example: An ad encouraging users to download the pizza shop’s app might appear when someone searches for "pizza delivery app."
6. Smart Campaigns
Description: Automated ads optimized by Google.
When to Use: For small pizza shops with limited time to manage ads.
Example: The pizza shop could set up a Smart Campaign that automatically promotes their daily specials to nearby customers.
7. Performance Max
Description: Automated campaigns running across all Google channels.
When to Use: To reach a broad audience with multiple ad formats.
Example: The pizza shop could use Performance Max to display ads across Search, Display, YouTube, and more, targeting people with different ads like search results for "pizza delivery," video ads showing pizza preparation, and display ads with special offers.
By choosing the right ad type, you can effectively reach your target audience and achieve your business goals. Hope it helps!
I help e-commerce brands scale their business using Google Ads | Increase you MRR by 30% or you don't pay | DM me for a free audit
2 个月Love the article. Thank you for sharing!
We've seen great success with Performance Max for clients in the food industry. It's a powerful tool for reaching a wide audience and optimizing campaigns across multiple channels.