- Network flywheel: This type of flywheel refers to the positive feedback loop that is created when a platform or network grows in scale and value, attracting more users and stakeholders to join and contribute, which in turn reinforces the network effects and strengthens the platform's competitive position. Examples of companies that use network flywheels include Facebook, LinkedIn, and Uber.
- Content flywheel: This type of flywheel refers to the positive feedback loop that is created when a content-driven platform or service generates high-quality content that attracts and retains users, who in turn create more content and generate more engagement and value for the platform. Examples of companies that use content flywheels include Netflix, YouTube, and Medium.
- Experience flywheel: This type of flywheel refers to the positive feedback loop that is created when a platform or service offers unique and compelling experiences that delight and retain customers, who in turn share their experiences and attract more customers to the platform, creating a self-sustaining cycle of growth and momentum. Examples of companies that use experience flywheels include Airbnb, Peloton, and Disney.
- Data flywheel: This type of flywheel refers to the positive feedback loop that is created when a company or organization generates and leverages data to improve its products, services, and operations, which in turn generates more data and insights, leading to further improvements and innovations. Examples of companies that use data flywheels include Google, Amazon, and Alibaba.
- Product flywheel: This type of flywheel refers to the positive feedback loop that is created when a company continually improves and enhances its products or services based on customer feedback, user data, and innovation, leading to higher customer satisfaction, loyalty, and advocacy, which in turn fuels further product improvements and growth. Examples of companies that use product flywheels include Apple, Tesla, and Shopify.
- Distribution flywheel: This type of flywheel refers to the positive feedback loop that is created when a company effectively reaches and engages its target customers through various distribution channels and strategies, such as partnerships, referrals, advertising, or influencer marketing, leading to increased brand awareness, reach, and conversion, which in turn amplifies the impact of the distribution efforts and attracts more customers. Examples of companies that use distribution flywheels include Dropbox, Hubspot, and Canva.
- Talent flywheel: This type of flywheel refers to the positive feedback loop that is created when a company attracts, develops, and retains top talent by offering a strong culture, career growth opportunities, and compelling compensation and benefits, leading to higher employee engagement, productivity, and innovation, which in turn strengthens the company's talent pool and competitive advantage. Examples of companies that use talent flywheels include Google, Netflix, and Salesforce.
- Community flywheel: This type of flywheel refers to the positive feedback loop that is created when a company fosters a sense of belonging and engagement among its customers or stakeholders, building a loyal and active community that shares values, feedback, and support, which in turn enhances the company's brand reputation, customer retention, and advocacy, and inspires further community-building efforts. Examples of companies that use community flywheels include Patreon, Reddit, and Glossier.
