Types of Facebook Ads for Driving Traffic
Facebook advertising main motive is to drive traffic to your websites & it can be overwhelming for business owners. Theses add helps in reaching overall site traffic or directing users to a dedicated landing page. Reasons for Facebook Ad creations can be enormous like fetching client to sign up for newsletters, buying your products, or involving clients to some lead generation activity. For doing so there are around 10+ ad formats, 15+ objectives & around 14,00+ targeting options.
In this blog, we have mentioned best Facebook ads to help you drive traffic from your targeted audience. Before posting any ad through Facebook, it is crucial to select an advertising reason that is suitable for your business objective. Select the right format for your ad after determining your advertising reason. There is Facebook ad format for every business objective, whether you chose to add images, videos or just contents.
Before we discuss various Facebook Ads method, let’s first consider 3 Facebook Ad Objectives: -
- Awareness: - It includes three aspects as Brand Awareness, Local Awareness and Reaches
- Consideration:- It can be used to Send people to a page on your website. This can include Traffic ads, Engagement – subcategories: Post Engagement, Page Likes, Event Responses & Offer Claims, App Installs, Video Views &Lead Generation
- Conversion: - These help a business owner or marketing manager to create best contents for lead generation. Types of conversion Facebook ads include Conversions, Product Catalogue Sales & Store Visits.
Various Facebook Ad Format
To create Facebook ads in a creative way there are various formats to choose from for different objectives. Check out below Facebook ads creation formats: -
- Photo Ads
- Video Ads
- Slideshow ads
- Canvas ads
- Dynamic Product Ads
Photo Ads: It is the easiest way to create an ad format. Facebook photo ads include one image, a call to action, and usually a link. You can also add a group of images in slideshow ad.
Photo Ads objectives: -
- Brand Awareness
- Local Awareness
- App Installs
- Engagement
- Lead Generation
- Reach
- Traffic
- Conversions
- Product Catalog Sales
Photo Ad quick tip: Use powerful images that tell a sort of stories to capture user attention is the best. Use colors that leave a lasting impression on clients.
Videos ads: Video ads can be a great option to reach more audience, engage more people, drive conversion or even promote video views. Video ads can be easily created directly from your page or by using adverting Facebook tools business Manager or Ads Manager. Video ads best suitable for consideration campaigns and brand awareness.
Video Ad Quick Tip: Use native videos as directly uploading videos get around 25% of more views than linking from somewhere else.
Slideshow Ads: Slideshow ads can be used with advertising objective to create stories through photos slides. Facebook Slideshow add can allow you to add multiple images with text on each slide as in PowerPoint and with multiple sound options to choose to make your slide story lively. The slideshow can be uploaded or can be created through FB options available in Facebook ads manager.
Slideshow Ads Objectives:-
- Brand Awareness
- Local Awareness
- Reach
- Engagement
- Video Views
- Lead Generation
- Traffic
- App Installs
- Conversions
Slideshow Ads Quick Tip: Use captivating images with catching sound & give close attention to your thumbnail that is the image appeared first on the slideshow.
Canvas Ads: Canvas ads are the fully-immersive ads giving full-screen ad experiences which are built for bringing brands and products to life. These add create interactive “microsite-like experience” combining photos, videos, GIFs, text, and CTA buttons that eliminate the need to go off the app for information. It allows people to engage with brands on Facebook by simply clicking, scrolling, swiping, or even taping.
Canvas Ads Objectives
- Brand Awareness
- Traffic
Dynamic Product Ads: Facebook dynamic product ads promote right products to people who have expressed interest on your website, in your app or elsewhere on the internet. Just upload your catalog of products and set up your campaign just once , and it continues finding the correct people for the each product for as long as you need.
Dynamic Product Ads Objectives: Facebook dynamic product ads promote the right products to people who have expressed interest on your website, in your app or elsewhere on the internet. Just upload your catalog of products and set up your campaign just once, and it continues finding the correct people for each product for as long as you need.
Dynamic Product Ads Objectives: Promoting Product Catalog Sales like Promote an itinerary to people who want to travel, Dynamic ads for automotive & Close deals with people who are looking for properties.
Dynamic Product Ad Tips: Have attractive images in your ads. As dynamic ads continually auto-populate, out-of-date items, broken links, and wrong pricing are to be kept in consideration from time to time.
Conclusion: Facebook Ads are the best medium for advertising & promoting sales but it requires deep & updated knowledge every time. Beebo Tech has a team dedicated to cracking the best Facebook ad combinations & have seriously insane Social Media Marketing Services/skills that will help you derive your Facebook advertising strategy at best.