TYPES OF FACEBOOK AD OBJECTIVE
Ranjeet Kumar
| Passionate Facebook Advertiser | Driving Results Through Data-Driven Strategies
Facebook ads have many folds to encounter and knowing which type of ad objective leverages the most relevant audience is crucial part of Facebook advertisement.
BRAND AWARENESS
This type of campaign works best for the brand when people aren't much aware about the brand and its product or service. Brands often introduce and interact with their products and services to create awareness in the audience's mind.
REACH
It is used to reach out to the maximum people who are likely to interact with the brand or interacted with you before.
TRAFFIC
This type of ad campaign works best to advertise blog posts, guides, articles, etc. It helps to generate traffic to the website.
APP INSTALL
If your target audience is found on mobile apps, this ad objective works best for your brand to reach out to them.
VIDEO VIEWS
This objective works for people who are likely to see videos and engage often with them. Also, you can choose this objective to go viral with videos on social media.
LEAD GENERATION
领英推荐
This objective is used to get leads from prospective clients. B2B or service-based companies commonly use this type of ad campaign.
ENGAGEMENT
It helps to boost your post to get more likes, comments, and shares. Also, you can further use it as social proof to interact with your warm audience.
MESSAGES
It helps to create an offer to get familiar with the product to the audience before buying it, if the product or service has premium pricing.
CONVERSION
This objective is highly optimized for getting sales from Facebook itself or websites.
CATALOGUE SALES
Create a dynamic retargeting campaign for showing the product from your product catalogue to different platforms at different times to the target audience.
STORE VISIT
This objective is optimized for the brand or store that has a physical presence in more than one place.