Types of Digital marketing tools

*The article is not for Beginners.

1. Social Media Marketing Tools

Allows the user to to plan, collaborate, and publish compelling content,schedule the posts and keep a track of the social media accounts,content curation,filter social conversations,...

2. SEO Tools

SEO is one of the most important areas of digital marketing, if not the most important.

3.CRM Tools

SEO and paid ads only get the customer to your door step. Now it's the job of the CRM to take the customer around, build a relationship and eventually convert him.

4. Landing Page Creation Tools

As marketers we need to constantly edit our landing pages. We need to test with new images, call to action, length of the copy and have to deploy codes on the page from time to time. If all this needs designers and developers to produce and ship, it will not just cost a lot of money, but a lot of time as well. One can build a landing page within a few hours, in not in less than one and deploy it on a live page with just a few clicks.

5. Email Marketing Tools

6.Content Marketing Tools

Content is the central piece of an integrated digital marketing strategy. Without content, there is nothing to share on social media. Without content, there is nothing to share on email. Without content there is nothing to get attention from your prospects. Without content on the blog there is going to be no SEO traffic.

7.Video Marketing Tools

The internet bandwidth has increased. People are connected to the internet with better devices. When the internet just started, written text was the only way to communicate. When YouTube started, most of the internet users did not have enough bandwidth to stream online videos. That has changed. Video marketing has become an important channel in digital marketing which cannot be ignored anymore.

8.Forms

Website forms are an important component of the digital marketing ecosystem. Most of the ads are run because we want to generate leads. And leads are generated through website forms. Forms are important not just for leads, but also for doing surveys and understanding your users in a deeper way.

9.Automation and Integration

To connect two apps together you need API. Without an API (application programming interface) we cannot get two apps to communicate with each other. Usually, one has to write code using a developer and then host it on a server so that the two apps can communicate with each other.

With integration apps, you can do the integration without much trouble. It just takes a few clicks to do it.

10.Optin Tools

Optin tools help you convert website visitors into email subscribers. If you do not collect the name and email ID of the website visitors using a lead magnet, you cannot get them to visit your website again, let alone transact with you.

11.Advertising Platforms

12. HelpDesk Tools

HelpDesk is an important part of any company. This is not exactly a digital marketing tool per se, but a tool that digital marketers cannot ignore. A good support desk and a good support team will help in customer satisfaction which will improve conversions on the top of the funnel.

13.Designing Tools

Digital marketers cannot always depend on designers to get design work done. These design tool help you make Instagram posts, Facebook Banners and other images required for digital marketing with a few clicks.

14.Learning Management System

Learning management systems are just like content management systems but for students and not just readers.

15.Messenger Bots

Messenger bots help you communicate with your leads on automation. The bots communicate for you so that you need not communicate manually.

16.Conversion Optimization

A digital marketer should be continuously experimenting with images, messaging and other elements.