Types of Digital Marketing Strategies You Should Know

Digital Marketing is one of those terms with which we all have a feeling that we know what is indicates, but when it comes to securing it down we somehow get stuck. In the end, it is not clear which kind of Digital Marketing we are talking about.

10 most important types of Digital Marketing Strategies:

1. Social Media Marketing:

The Social Media has a strong focus on Social Media Marketing. So that is where we are going to start our list of types of Digital Marketing. Social Media certainly has a trully gained position in this list.

Social Media Marketing is the use of social media platforms and websites to enhance a service or product.

That indicates all sharing of details and engagement with followers, fans, associates or opponents on social media platforms with the objective of promoting your services or products is part of Digital Marketing. Essentially, Social Media Marketing is the focused use of social media conversations to improve the attention for a brand or product. Facebook, Twitter, Google+, LinkedIn, Pinterest and Instagram these are strongly recommended social media sites.

2. Content Marketing:

Content Promotion is the art of using story telling and valuable details to improve brand awareness with the objective of getting your target audience to take a profitable action. Content Marketing is designed at building relationships with prospective clients and becoming a partner rather than a professional.

3. Search Engine Optimization(SEO):

SEO is the process of optimizing content or websites so that they display in search results in search engines like Google. Search engines decide which sites to show for a search term based on keywords mentioned on the website and links that refer to this site. Which indicates SEO has a lot to do with using the right chosen keywords or keyphrases in the copy of a website or within the content you want to show in search and getting links to this webpage or content.

There are multiple methods for improving your website(s) for search engines – some of them are accepted by search engines and others are regarded rather sketchy and may result in Google penalizing your website.

There is a powerful connection between content, social media marketing and SEO. The most apparent is that social media and SEO are perfect distribution channels for content.

4. Search Engine Marketing (SEM):

While SEO explains the process of getting unpaid traffic from search engines – SEM refers to the paid visitors from search engines. The most common form of Search Engine Marketing is probably for the simple reason that Google is by far the most used search engine.

In SEM the professional usually will pays the search engine a predetermined amount of money for showing a marketing and promotion message at various places within the search results for specified keywords phrases. SEM is a form of Pay-Per-Click Marketing.

5. Pay-Per-Click(PPC):

Similar to SEM other forms of PPC Advertising also explain promotion techniques where the professional will pays for each click on a link to a website. Apart from search engines, almost all social media sites offer the opportunity for Pay Per Click Advertising. These ads then appear in the feed of the targeted social media users.

6. Affiliate Marketing:

Affiliate Marketing is a performance-based type of Digital Marketing. In contrast to PPC marketing with affiliate marketing, the professional does not pay for visitor but rather for conversions. The rates are usually higher but the risk on the side of the professional are limited since he only pays for conversions.

Affiliate marketing is popular with blog writers and high-traffic internet marketers who generate money from selling other people’s products to their audience(viewers).

7. Email Marketing:

Email Marketing is one of the best transforming promotion programs. By sending regular updates to your email members you can take shape and build a relationship. By giving value with your email up-dates you can build trust – eventually, you will be able to make a percentage of your audience(viewers) into clients.

8. Mobile Phone Advertising:

Of course, many of the above kind of Digital Marketing can take position on your mobile phone. You are probably using Facebook, Instagram, and Google on your mobile phone after all. But there are some other types of marketing on your mobile phone that so far would not fit into any of the described categories.

SMS Marketing has been around for some time now. And with technology like wireless still increasing, the marketing and promotion options for mobile especially in local promotion have by far not yet been fully utilized.

9. TV Advertisement:

With billions of trustworthy audiences spread across every region, the medium of TV is considered by many marketing professionals to be the ultimate platform for focused advertising. A single 30 or 60 second TV commercial transmitted during an event such as the Super Bowl or the Olympic games can easily reach the eyes and hearing of billions of potential clients. Television Advertising may be more expensive to generate and broadcast than other types of marketing, but it also has the power to connect with the largest viewers at the same time.

10. Radio Advertisement:

Radio Advertising is based on the idea of developing an audio-only atmosphere and putting the audience inside of it. A common radio identify features a professional voice-over specialist reading descriptive copy over an appropriate bed of background music. Important info may be recurring several times over the course of the identify, such as contact phone numbers, details, website URLs, or a regional referrals. As one identify of Radio Advertising ends, another identify starts and the process continues until the program resumes(carry on).

Thanks & Regards:

Niharika Chouhan