Types of Digital Marketing
Abdifathi Mohamud
AWS Certified || Business Analyst || Data Analyst || Digital Trainer || Mentor || Somali English Translator
Digital marketing offers many ways to reach and engage with your audience, and using multiple channels can help you create a comprehensive strategy that yields the best results. To help you choose which types of digital marketing may work best for your business, here are four of the most effective options:
Content marketing involves creating informative, valuable content such as blog posts, how-to videos, and instructional materials. This type of marketing helps you connect with your audience and answer their questions, generating leads and closing sales. It's important to publish quality, reliable content regularly and become a trusted voice within your industry.
To design an effective content strategy, choose 4 to 5 core themes based on customer needs and what your brand wants to communicate. Decide on formats such as video, audio, or articles, and finalize the channels you will use to post each piece of content.
SEO is the process of creating content in a way that search engines like Google will rank your page high on the search engine results page (SERP). This involves understanding algorithms that decide how relevant your page is to the keywords a user searches for. When done properly, SEO efforts can put your page at the top of the SERP and bring in more organic traffic.
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SEM involves paid ads that appear at the top of the SERP. The cost of these ads usually depends on the number of clicks the link receives, hence “pay-per-click.” Despite consumer knowledge that these are ads, many still click on them, making this an effective digital marketing strategy. It can help you attain a top rank quickly and is time-efficient.
Social media platforms can be used as digital marketing channels. You can buy ads to reach a new audience or create a business profile on any platform to advertise new products, sales, or content. Choose the social media platform that best fits your target audience, as different platforms attract different demographics. Social media marketing has high conversion rates and can multiply your efforts quickly as people like, comment, and share your content.
To make social media part of your content marketing strategy, create a calendar for posting on each channel and respond to customers in addition to publishing high-quality content. Real conversations help gain trust and improve brand loyalty.