Types of Content in Digital Marketing and Why/How You Should Be Leveraging Them

We now live in a digital world. This might sound cliché, but it couldn’t be truer! In fact, my screen time is living proof itself. Just last week, my laptop alerted me that I clock in more than 12 hours per day. This doesn’t even include the hours I spend scrolling through social media on my phone! 

Amid the pandemic, I’ve seen how fierce the competition has gotten in the online sphere as different businesses implement different marketing tactics to get ahead. And frankly, those who choose not to utilise the power of digital marketing have lagged behind. 

If you’re a business owner who hasn’t harnessed its potential yet, it’s high time that you start. But before you do, it’s important to know the different types of content in digital marketing, so you can choose to invest in the ones that will best serve you and your business goals! 

1) Blogs 

Even before the rise of social media, blogs have always been used to share stories and engage customers through the written word. It’s still a content type that is thriving and can be easy for you to start. By building a simple website, you can quickly launch several blog posts that describe your product or service and add creative designs to make your brand stand out. It’s an affordable, low-maintenance and informative medium that works wonders to boost your sales. 

2) Videos 

This is for the rest of us who dislike long-form text (people tend to gravitate towards videos nowadays!). Videos are one of the best ways to engage your target market – they’re good tools for explaining products; they’re extremely convenient to access; and more and more of the most popular social media platforms favour video uploads. 

According to a HubSpot survey, 54% of audiences love seeing videos from their favourite brands. Even though they might take more time to create, the sky’s the limit when it comes to creativity and keeping your audience intrigued. 

3) Infographics 

Infographics are well on the rise for laying out all your information in the most eye-catching and visually pleasing way. They provide all the benefits of an attention-grabber without the time and cost it takes to make a video. Plus, infographics are some of the easiest content types to distribute to a wider audience. With just a click of a button, your infographics could reach social media sites like Twitter, Instagram, and Facebook within seconds. If you’re excited to create amazing infographics, be sure to keep your information in bite-sized chunks and use reputable sources so that customers everywhere can rely on you. 

4) Memes 

Although a little riskier for those who want to maintain a professional presence or are more traditional when it comes to marketing, memes have huge potential to become viral and reach an unprecedented number of people. Trust me, I’ve seen firsthand just how powerful the use of memes can be for many businesses. All they consist of are pictures set with culturally relevant text. It doesn’t take a lot of work, but with luck on your side, you could reap huge benefits. As long as you stay updated on the latest social trends, memes could be your tool for success. Just be sure not to post anything too controversial unless you seek bashers rather than buyers. 

5) Influencer Content 

As social media rises in popularity, so do influencers who rely on brand deals to support their careers. Because of their influence and following, working out a brand deal with these content creators can mean big boosts in brand exposure and customers. If you’re interested in doing some influencer outreach, you can contact their managers and work out a reasonable cost. First do some market research, source for influencers who resonate with your audience and ideally, communicate your brand values, and set a good budget, and you’ll be ready to receive a huge return on investment. 

Now that you’re familiar with the most popular types of content in the digital marketing sphere, you’re ready to expand the reach of your business and get creative. There are no definite rules (just definite goals you want to see achieved!), so get started! Pick any content type that suits your business values and style. Good luck!