The Types of Cold Emails You Should Send - Glaark

Cold emailing, or email marketing, can be a highly effective strategy if you’re targeting the right people with the right messages. However, there are several different types of cold emails, so you need to make sure that your approach is tailored to the recipient in order to get their attention and maximize your potential results.

As an email marketer, it’s important to know what you’re doing so that you can get your message across to the intended audience. Cold emails can seem mysterious and confusing if you don’t know how they work, but they aren’t as hard as they seem once you break them down into their different types and understand how each type works best in specific situations. This post will briefly explain the different types of cold emails and why they work so well for email marketers.

Introduction

If you’re a small business owner or startup looking to generate buzz, leads, and sales for your brand, email marketing is one of your best bets. It’s quick, easy and effective. Yet for some reason, it remains underutilized by many startups. One way to make sure you’re harnessing all its benefits is to understand what types of cold emails are out there. So what are they?

Read about “what cold emails are?” in this article – https://glaark.com/what-is-cold-email/

The Testimonial Email

This kind of cold email can be easily identified by its format. The goal of a testimonial cold email is to ask people to provide testimonials for your business. It’s most likely that you’ll be sending these emails to customers, and they will serve as a reminder for them on why they made their purchase from you in the first place. You can also send out testimonial cold emails to industry experts or experts within your niche market.

Depending on what type of product you are offering, testimonial cold emails can either be sent to previous customers or offered as incentives to potential new ones. These are often used when launching a new product; they work best if they come from current clients who have had an excellent experience with your business in the past. However, keep in mind that you should never add an individual’s name into an email unless he has already given consent for his company and information to be used publicly.

And always offer some incentive for taking time out of their day to respond to your request. Be sure to write each cold email as though it were going straight into someone’s inbox; don’t fill it with marketing jargon or contain anything about how great your service or product is – instead, focus solely on getting those responses back, asking only a few questions along the way. With any luck, you won’t receive any unsubscribes after implementing these cold emails!

The Event-Based Email

This is arguably one of my favorite types of cold emails for many reasons. It’s not only great for attracting new clients but also nurturing existing ones. It’s very difficult to go wrong with event-based emails. If you’re familiar with email marketing, it should come as no surprise that these kinds of emails are best used in conjunction with an actual event and/or an offer that you have available to your subscribers.

I like to use these as a platform to help build brand awareness and generate more sales. Of course, always remember that even if your business isn’t strictly focused on events, it could still be worthwhile sending a few out here and there anyway! There really aren’t any rules when it comes to email marketing, so don’t feel stuck with what I say; just choose what works best for you. The most important thing about all of these emails is that they must drive customers back to your website (lead capture), which will ultimately create more potential leads for your team.

The Survey or Poll Email

It’s been said that only 4% of email recipients open emails from unknown senders. The survey or poll email is a great way to start a professional relationship with someone you don’t know. These types of emails are not designed to get responses, but rather they’re meant to start the conversation. They usually ask a question relevant to your profession and make it easy for readers to respond without being intrusive or intrusive.

A benefit to using these emails is that you can design them based on how you want the reader (and future prospect) to view you as an expert in your industry. You may be surprised by what type of response rate these emails get if they’re crafted properly and tailored specifically towards people who would likely find value in what you have to say. If used appropriately, these types of cold emails can lead to fruitful relationships!

An example of one we could create: What does Marketing Automation mean to you? Take our brief 3-question survey and give us your thoughts! We hope to hear from you soon! [in small letters: Send me a free case study now.] Also, most surveys will give respondents who take time out of their day to fill it out some kind of incentive: such as a white paper or video tutorial.

The Content Upgrade Email

In his book, author Brian Dean calls email marketing one of the most underutilized strategies for generating traffic on a website. Dean is referring to what many people know as a content upgrade, or an email that includes additional content from a previously published post or page—and he suggests using it to improve your click-through rates. It works by encouraging readers to subscribe, so they can receive future updates in their inbox;

And once they opt in, you’ll be able to send them valuable information related to their original request (and likely encourage them to convert). You might also use these emails to promote webinars, new products/services, or other site resources. The basic premise behind content upgrades is simple: give away more useful stuff to those who visit your site. If you do it right, chances are high you’ll get much more than just an email address out of each person who interacts with your brand. How would you accomplish one of these goals today?

The Discount Offer Email

Businesses tend to use discount offers as a way to entice people into buying their products or services. You may have received emails with subject lines such as 50% off now! or Special offer: 30% off today only! However, while these types of emails are effective in terms of bringing in more customers, they aren’t necessarily effective at getting existing customers to keep buying. As such, you may want to consider shifting your focus away from discounts and towards rewards. Instead of trying to get people into your store with special deals, try boosting sales by offering them small bonuses like free shipping or product bundles.

These types of incentives can help improve customer retention rates and also bring back lapsed buyers who were previously hesitant about returning to your site because it wasn’t as great an experience for them when they originally shopped there. With email marketing becoming so prevalent in today’s business world, many companies are looking to create highly personal and specific messages that will really appeal to customers. And one thing that works really well is a personalized coupon that uses location data (location-based coupons) or browsing history (retargeting coupons). So what exactly is a personalized coupon?

The Newsjacking Email

Newsjacking is a technique that businesses can use to turn current events and popular stories into marketing opportunities. The first step is determining which event or story could benefit your brand, what that opportunity might be, and how you can utilize it most effectively. Then, send an email to customers with information on how they can take advantage of what’s happening in real life to help your business succeed.

For example, let’s say Tesla Motors has just announced their new Model 3 car for $35,000—it’s less than half of their previous models. You should send an email to your list that informs them about Tesla’s announcement and invites them to learn more about it (and purchase one). Taking advantage of newsjacking requires speed, creativity, flexibility and a willingness to look outside the box for ideas. But don’t worry if your timing isn’t perfect—some of the most impactful campaigns happen when companies miss out on major events. If it makes sense for your brand, launch something around Black Friday or Cyber Monday every year!

Conclusion

Whether you’re an entrepreneur, salesperson, writer or startup founder looking to get your work seen by thousands of readers, cold emailing is a great strategy for connecting with busy professionals. When it comes to sending out your message though, there are different types of emails you can use. The more personal and targeted your email is, the better your chances will be at getting heard by decision-makers who have a genuine interest in what you have to say.

The first thing to think about when determining which type of email you want to send is where your target market falls on their familiarity scale. Start with questionnaires, then move on to round-ups and finally end off with cold emails. As always, make sure that whatever type of mailing list you choose matches up well with your brand image; would your ideal clients recognize that they’ve received a marketing letter from you? If not, re-think how far along in that process you should go. And never spam!

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