TYPES OF AD STRATEGIES THAT YOU SHOULD KNOW

1.??????Before and After

This strategy is used to show life without your product/service and then life with the product/service. This method creates a sense of value and importance of your product/service in their (customer’s) life.

2.????Demonstration

?This strategy helps you to demonstrate on how your products/service quality will be beneficial for your clients if they choose to use it. The same way Elon Musk showed the world about the unbreakable window of the cybertruck.

3.????Comparison

This strategy acts as a subtle reference to any differences between your product/service and that of your competitor. A good example is the advert war between Pepsi and Coca Cola

4.???Empathy

This type of strategy is normally used with by NGO’s when they want to raise funds for a project. They depict

Use this strategy to develop the audience’s empathy towards a targeted audience.

5.????Advice” Strategy.

This is a lateral, “we can help you” ad strategy. Use it to express the benefit of your product or service.

6.???Testimonial” Strategy

Testimonials help leverage on consumer support of the quality or benefits of a brand’s product. For example, a professional basketball player can wear a pair of Nike basketball shoes to support the quality of Nike basketball shoes.

7.????Negative to Positive” Strategy.

This kind of strategy helps when you are conducting PR for your business i.e. turning negative perception into positive perception through introduction of argument.