The type of story that raises the most money [VIDEO]

By:?Steven Screen

There’s a type of story that works incredibly well to raise money…

…an incomplete story with a current need.

Here’s a video I recorded last year with Chris Davenport from the Nonprofit Storytelling Conference that explains what I mean.

There are two reasons this video is helpful:

1. We talk about why telling “incomplete” stories is so successful when Asking your donors for gifts
2. I share how to tell an incomplete story, with a specific example. Chris posted the video, and he’s already getting feedback on how helpful the example is.

Watch the video! It’s 11 minutes long, but it goes fast. And the ideas I share will jumpstart your fundraising this fall!

This article first appeared on?The Better Fundraising Company?blog.

https://betterfundraising.com/blog/

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Steven Screen?is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.