Type Of Posts You Should Share On Your LinkedIn Business Page

Different posts clearly have different objectives. So, knowing the type of posts you should post on LinkedIn is crucial.

Here are a couple of ideas to you from us to help inspire you to publish more effective posts on your LinkedIn business page and grow your following.

Video, video

Video is 5x more likely than other type of content to start a conversion amongst members. LinkedIn members spend almost 3x more time watching video ads compared to time spent with state sponsored content.

Here are two of many ways you can incorporate video into your LinkedIn Page content strategy.

Short Video Series - LinkedIn marketing minutes is a series of videos aimed at providing actionable advice to marketers like us. Including influencers.

Video Case Studies - It's a video, It's a case study. It's a 30 second video promoting a case study! Short, sweet and engaging.

Carousel Post

This post feature allows users to scroll through a carousel of images that deliver compelling branded content. These post fill the gap between short video and single - image posts and offer you a way to tell your story progressively across several images.

Newsletters

Bite - sized nuggets that keep readers engaged and offer the opportunity to read more - What's Not To Love About Newsletters ? This popular format is available to members and pages with more than 150 followers that have a demonstrated record of publishing original content.

Article Give Your Content Authority

If long - form content is your jam, try publishing articles. Delivering a unique perspective on timely industry news or sharing a story about how your organization creatively solved a problem for a client will get you noticed.

Poll Your Audience

Polls are a fantastic way to get a conversion started on your page! By offering up choices that will elicit passionate responses, your followers will be more likely to discuss the question in the comments.

Though Leadership Posts

Not every post should be about your business or products. You can build thought leadership and authority in your space by taking a spicy point of view on a timely or controversial topic.

Images Featuring Catchy Text

When you want to earn that hard - stop from folks scrolling their feeds, punchy statements are a great way to create an attention - grabbing moment. Short bits of wisdom, conversion - starting questions and linked content highlights make for great image copy.

Product Launches And Feature Enhancement

Keep your audience up - to - update on the latest of your products or service. Then take the next step and show best practices on how to use them.

Celebrate Company Wins And Milestone

Give an inside look at your company's mission and vision. Don't be shy to celebrate company wins and show gratitude to followers and customers for helping you achieve your goals.

Highlight Company Leaders

People buy from people, not companies. Humanize your brand and give your audience the opportunity to take peek inside your company culture while simultaneously highlighting your best employees as thought leaders.

Third - Party Content

No one likes to hang with that person who's talk about themselves the whole time.

Tip: Be sure to tag the author and their company to increase your posts chances of being noticed or shared within their circles.

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