TWS headset market will be the focus of the AI era

In October last year, Apple launched the third-generation TWS (True Wireless Stereo) headset, AirPods Pro, on the official website for $ 249. This price is higher than the previous two generations, but it has not hit consumer enthusiasm in the slightest. Earlier, the two generations of TWS headphones released by Apple reversed the decline in sales after the release of ordinary electronic products, and became absolute benchmarks for the TWS headphones industry.

 The TWS headset is not just a sound transmission tool. Its more important role is an AI assistant based on voice interaction technology. As a smart wearable device, the TWS headset is designed to provide a better human-machine interaction experience. For consumers of TWS headsets, the instant automatic connection can be achieved after the initial setting, so a smooth user experience is more important than sound quality. This can also provide some explanation for "why AirPods can produce word-of-mouth effect and become Apple's fist product".

When Apple released the AirPods in 2016, the TWS headset industry was still in its infancy, and that year global shipments of TWS headsets were 9.18 million units. When time has come to 2019, AirPods shipments exceeded 27 million units in the second quarter alone. In 2019, the global TWS headset shipments more than 100 million units, and the market size more than 10 billion US dollars.

 TWS headphones are expected to become mainstream headphones in the upgrade

 The previous two generations of AirPods did not have noise reduction capabilities. The shortcomings in these areas caused AirPods to lose part of the TWS headset market. The newly launched AirPods Pro is a powerful weapon for Apple to regain the market. AirPods Pro's new active noise reduction and improved sound quality will make Apple more competitive in the TWS headset market, while the improvement on the chip will allow Siri to provide more services to users, which will upgrade Apple users Machine interaction experience.

 To gain a larger TWS headset market, manufacturers must improve their scientific research capabilities to meet growing consumer demand. In terms of standby time, matching speed, applicable range, noise reduction function, sound quality, and headset controllable content, improving the matching speed, expanding the scope of application, increasing the headset controllable content and noise reduction function will most significantly improve consumers Use experience.

 The more convenient the matching and the more stable the connection, the wider the applicable scenarios of the TWS headset, and it may become the preferred headset for consumers in the future. Since its inception, the market value of TWS headsets has been soaring, and it is expected to become the highest market value headset category in 2020.

From:Market Monitor

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