Two's content round-up: Nov 2023

Two's content round-up: Nov 2023

Hey there, folks!?

It’s been a minute, but we’re back with a bang!?

In this edition of The Two Cents Newsletter, we’ll bring you up to speed on all the recent company updates. In the last few months, we’ve been hard at work creating some game-changing content and insightful eBooks designed to take your B2B game to the next level! So what’s new at Two??

?Let's get straight to it!

How Efficient Onboarding Drives B2B Sales Growth ??

For B2B e-commerce, the ability to quickly onboard new customers can make all the difference between a successful sale and a missed opportunity. The more difficult it is to become a customer, the higher the chances they’ll walk!?

An efficient onboarding processes can:

? Accelerate sales cycle?

? Enhance customer satisfaction

? Reduce churn and increase retention

In this blog article we cover the challenges and disadvantages of an efficient onboarding process and how it impacts your B2B sales. Plus how Two can get your customers up and running in no time with our Trade Account solution. ??

Read more here


10 ways to avoid basket abandonment ??

Did you know nearly 70% of online shopping carts are abandoned before the purchase is complete? That's like 7 out of 10 shoppers walking into a store, filling their baskets, and then deciding not to purchase! ??

The mechanics of optimising your checkout to avoid basket abandonment are largely the same whether you’re selling to retail buyers, or business ones. In this article we cover the reasons why you might experience B2B basket abandonment, strategies to avoid it and how to measure the results of your basket abandonment strategy! ??

Read more here?


Interview with an expert ???

We recently announced a new series called Interview with an expert. This series introduces you to the amazing people that make up Two, what makes them tick, and what they do here to help make our B2B payment solutions world-class! ??

We kicked this off with our talented Expansion Engineer Anders Dovran!

In our first edition, we asked Anders:

  • How he started his FinTech journey
  • What it's like transitioning from consultancy to FinTech
  • What the coolest thing about being an Expansion Engineer is

Read more here?


New eBooks!

We’ve published two new eBooks, packed with wisdom for your B2B journey! With these eBooks, you'll be well-equipped to make informed choices that boost growth, enhance financial stability and take your business to new heights!?

CFO’s Guide to Buy Now, Pay Later for B2B

As a CFO, you're no stranger to the challenges of managing financial strategies, optimising cash flow, and mitigating credit risk. In fact, last year 58% of SMEs experienced late invoice payments from customers. And for medium to enterprise businesses, that number skyrocketed to a jaw-dropping 94%!

In this ebook, we introduce you to the world of B2B BNPL payments. It's not just about postponing payments! Say goodbye to old-school credit options and hello to:?

? Improve cash flow

? Credit decisions in seconds

? Automated invoicing

? Increased customer retention

Download the eBook here?

How to boost Magento B2B traffic?

If you’re in the game of B2B E-commerce, you’re in for a treat. One of the most popular E-Commerce platforms out there for B2B sellers is Magento from Adobe. As an E-Commerce Manager, you have access to a powerful suite of tools and features that can help you grow your B2B traffic and boost sales.?

?????? ?????? ?????? ?????????????? ?????? ???????? ?????? ???? ??????????????? Understanding the nuances of Magento and how to leverage its capabilities is key! ??

In this eBook, you’ll find tips to skyrocket your Magento B2B traffic to drive more traffic to your online store and increase sales! (By the way, tip 3 in a game changer)

Download the eBook here?

Stay in the loop with Two!

You’re now armed with all the latest insights from Two, but the journey doesn’t end here. If you’re eager to learn more about Two and how we can help your business improve cash flow, reduce admin, and offset credit risk (all while increasing B2B sales!), don’t hesitate to reach out to our team of experts!


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