Two Years of Hummus-fueled Tech Sales Adventures: Surviving and Thriving in the Israeli Jungle!
Tel Aviv, June 2023

Two Years of Hummus-fueled Tech Sales Adventures: Surviving and Thriving in the Israeli Jungle!

Picture this: you, a foreigner armed with ambition and excitement, setting foot in the land of tech innovation, cultural quirks, and incredible hummus. Two years later, you’re still here, celebrating your survival of what can only be described as a whirlwind roller coaster ride through the Israeli market...

Selling to the Israeli market can be both challenging and rewarding due to the unique characteristics of the market and its business culture:?

1.???? Direct Communication: Israelis are known for their direct and straightforward communication style. In sales interactions, you can expect honest and assertive discussions. This can be both a challenge and an advantage, as it requires you to be well-prepared, confident, and able to address questions and objections directly.

2.???? Relationships Matter: Building relationships is a key aspect of selling in Israel. Networking, personal connections, and referrals can greatly influence your success. Establishing trust and rapport is crucial for long-term business relationships.

3.???? Tech-Savvy Clients: The Israeli market is technologically advanced and often well-informed about the products and services they are interested in. Sales professionals need to have a deep understanding of their offerings and be prepared for technical discussions and inquiries.

4.???? Innovation Focus: Israel is renowned for its innovation ecosystem. Companies and clients are often on the lookout for innovative solutions that can provide a competitive edge. If your product or service offers unique and cutting-edge features, it can be a strong selling point.

5.???? Quick Decision-Making: Israeli business culture tends to favor quick decision-making processes. This can work to your advantage if you're able to present a compelling value proposition and address concerns promptly. However, it also means that you need to be prepared to move swiftly and provide necessary information on short notice.

6.???? Negotiation Skills: Negotiation is a fundamental aspect of selling in Israel. Both parties are likely to engage in lively discussions to reach a mutually beneficial agreement. Being well-versed in negotiation tactics and having the ability to find win-win solutions is essential.

Still loving the daily grind more than my morning coffee – and that's saying something! This job keeps me smiling through spreadsheets and meetings, so you know it's the real deal. Thank you Scott van Deinse for giving me the chance to be a part of something special. Your guidance and encouragement have been instrumental in helping me settle in and excel in my role.

Yalla, onwards and upwards!


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Scott van Deinse

Head of Strategic Accounts at Bynder I Deliver exceptional content experiences using the best Digital Asset Management platform

1 年

Georgia, absolutely love how you've helped our Israeli customer excel over these past two years. A lot to be proud of, a lot of learnings, and here's to many more learning & successes in the future :)!

Great read! Thanks for sharing and keep rocking! ????

Beatrijs Loor

Customer Engagement Account Executive @Pega

1 年

So nice to read about your experience in Israel. Amazing country!

Sarah Eddy

Senior Relationship Manager @ LinkedIn | Sales Motivation

1 年

Love this Georgia Hornberger. I remember when you first embarked on this adventure. How the hell has it been 2 years already?!

Malin Fletzoreck

Sales Manager | Wedding Speaker

1 年

Love your journey Georgia! You’ve learned so much troughout the time and a lot of people can learn so much from you ??

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