The Two Words You Need To Include In Every Presentation

If you want to ensure the key points in your presentation are remembered long after you stop speaking, there’s a psychology hack that works like a dream.

It’s based on 50-year-old research that says that if you give somebody a finite list and test their recall, they remember the first and last items on the list more vividly than anything in between.

By understanding our cognitive bias for primacy and recency, you can shape your presentation to ensure maximum retention of information.?

Here's how you can use this trick to your advantage: ??

? Begin by crafting a list of five essential points for your presentation. Ensure your strongest argument takes the coveted spot as the first item on your list to maximise the primacy effect.

?? Leave your second strongest until the end to guarantee a lasting imprint of it in your audience’s mind.

?? As you approach the end of your talk, use a powerful phrase like ‘and finally’ to signal that the last item is about to be revealed. This primes the audience for its significance, amplifying the recency effect.

By using this simple yet effective technique, you can maximise the recall of your most critical points, making your presentations persuasive and memorable!?

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What are your key takeaways? Let me know in the comments below ??