Two-Way SMS: Why Every Business is Adopting it?

With the increasing usage of mobile phones, SMS has become an important tool for businesses, which help them communicate with their clients and stakeholders. Although, there are different types of SMS used by brands, two-way SMS is one of the most popular forms of SMS communication.

To start with, Two Way SMS system allows sender and receiver to communicate with each other. Recipients of the SMS are able to respond to the sender. In this form for communication, both shortcodes and long codes are used to send and receive the text message. Short codes comprises of four to six digit numbers whereas long codes can be a standard mobile number.

Talking about the importance of Two-way SMS, here are some reasons why businesses nowadays prefers it.

Better Customer Engagement: As a brand, you will love to get instant feedback about your products and services. Here, a two-way communication helps a lot as customers can respond to your messages and questions in real-time. In this way, a healthy interactive communication is established.

Enhances Efficiency of Your Team: Often phone calls and email communication becomes a time-consuming approach, which also requires additional resources. Although both these mediums have their importance but adding two-way SMS, you can speed up your communication process and boost your team efficiency.

Better Reach and Conversion: With an open rate of 98%, SMS still excels when it comes to reachability for brands. A two-way communication makes this data more promising as instant response on any campaign can be attained. ?

As per a report by MobileSquared, 75% of consumers would like to receive offers and promotions through SMS, and 70% of consumers would like to be able to reply to those messages.

Cost-Effectiveness: As marketer or brand, you will always look forward to make optimum utilization of your marketing or promotional budget. So you need to choose the marketing channels wisely. SMS is always a cost-effective channel as you just need to spend a few cents to reach out to your clients. In case of two-way SMS, it’s just an automated chat process without any human invention. This makes it more cost-effective compared to other communication methods such as phone call or email.

So, what is the future of two-way SMS?

A report of MarketsandMarkets; the global two-way SMS market size is expected grow to USD 2.1 billion by 2024 from USD 1.5 billion in 2019, at a CAGR of 7.6% during the mentioned period.

Whether, you are a brand who wants to promote your products or an SMS provider or aggregator, two-way SMS is still something you can focus upon. ?