Two Types of Digital Marketers: The Tortoise and The Hare

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Marketing is a zoo. From the chirping birds of social media to the hippos who dominate meetings, we’re a diverse bunch.

But there are two types of marketers who are very special to me: the turtles and the rabbits.

You know the story: slow tortoise, fast hare.

These are the strategists and optimizers. One loves the big, new ideas and the other loves the ongoing, iterative improvements. It’s revolution versus evolution. The 10x marketer and the 10% marketer.

I love them both for different (and opposite) reasons. Let’s take a look…

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Now let’s look at each and see their strengths, weaknesses and how they are both special in their own way…

The 10x hare (the game changer)

How does the 10x marketer differ from a typical marketer??

The ideas are bigger. The 10x marketer loves new beginnings. They are pioneers who challenge the status quo. Risks are higher but so are the rewards.

Goal:?Find the big idea that sets the brand apart.

Strengths:?Positioning, strategy, PR, branding, differentiation, brainstorming, connection to purpose.

“Don’t worry about how. Let’s focus on why.?

Make no little plans. They have no magic to stir men’s blood.”

Weaknesses:?Not the best at follow-through, use of data and persistence. 10x marketers sometimes chase shiny objects. Prone to boredom. They overbuy technology.

“Data? It’s interesting but often irrelevant.?

A report didn’t tell Steve Jobs to invent a smartphone.”

Value to the organization:?They see the competitive landscape and have strong ideas about the path forward. They’re often inspiring. Fun in meetings. But not the kind of input you need every day.

Pet peeves:?The hare gets frustrated when people don’t get on board quickly. When they have to repeat their explanation …because we’ve been talking about this for months. If we’d just started back then, we’d already see the impact!

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