Two Types of Digital Marketers: The Tortoise and The Hare
Andy Crestodina
![Andy Crestodina]()
Andy Crestodina
Co-Founder and CMO at Orbit Media | SEO, Analytics, AI, Content Strategy and Website Optimization
Marketing is a zoo. From the chirping birds of social media to the hippos who dominate meetings, we’re a diverse bunch.
But there are two types of marketers who are very special to me: the turtles and the rabbits.
You know the story: slow tortoise, fast hare.
These are the strategists and optimizers. One loves the big, new ideas and the other loves the ongoing, iterative improvements. It’s revolution versus evolution. The 10x marketer and the 10% marketer.
I love them both for different (and opposite) reasons. Let’s take a look…
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4 年Great post and great content, Andy Crestodina. Thank you for sharing. I have some thinking to do. ?????
CEO of AI Copilot | AI Keynote Speaker | AI Champion & Educator | Writer | Entrepreneur | AI Agent Engineer
4 年Andy I love this! It's the perfect way to explain the blend we have here and why having the right cofounder has made such a difference in our business. I've always tended more towards the hare naturally but having Hunter Boyle as my partner has brought out the turtle in me and I'm loving the nitty-gritty data too these days.
Sales leader in marketers' clothing. I help small business leaders grow faster with better margins by repairing your leaking sales/marketing funnel. Help with marketing strategy, content, video production, and sales.
4 年Another great post! I love reading and watching your content because it is always thought-provoking.