The Two Traits That Propel Business Success

Dear Valued Readers,

In the dynamic world of business, certain virtues can significantly enhance your chances of success. Two such virtues are persistence and obstinacy. While they may seem like unusual attributes to celebrate, these traits can be incredibly valuable when channeled correctly.

Persistence: The Fuel for Long-Term Success

Persistence is the ability to keep pushing forward despite setbacks and challenges. It's about having an unwavering belief in your vision and the determination to bring it to fruition, no matter the obstacles that arise.

The journey to business success is rarely a straight path - it’s filled with twists, turns, and roadblocks. However, those who persist, who keep going when others might give up, often find their efforts rewarded in the end.

Take Thomas Edison, for example. His relentless pursuit to invent the electric light bulb led him to encounter numerous failures. Yet, he persisted, famously saying, "I have not failed. I've just found 10,000 ways that won't work." His persistence eventually paid off, leading to one of the most transformative inventions in history.

Obstinate: The Unyielding Resolve

Obstinacy, on the other hand, is a trait often misunderstood. In business, it refers to an unyielding resolve to stick to your core principles and strategies, even when faced with opposition or criticism.

Being obstinate doesn’t mean being inflexible. It means standing firm in your convictions and staying true to your vision, even when others doubt or challenge you. This strength of character can be a powerful asset in business, as it allows you to stay focused on your long-term goals and not be swayed by short-term difficulties or trends.

Consider the story of Howard Schultz, the former CEO of Starbucks. He was turned down by banks 242 times before he got the funding to create Starbucks. Despite the numerous rejections, Schultz remained obstinate in his belief that his idea was worthwhile, and his obstinacy eventually led to the creation of a multi-billion dollar company.

Harnessing Persistence and Obstinate for Business Success

The key is to balance these traits with flexibility and adaptability. Be persistent in your efforts and obstinate in your core vision, but also be open to feedback and ready to pivot when necessary. This combination can lead to long-term success for your business.

If you're interested in learning more about how to harness these traits for your business, don't hesitate to schedule a free 15-minute discovery call with me. Let's discuss your business challenges and explore the solutions I can bring as your coach.

Here's to your continued success!

Dr. Kelly