Two Tiny Words That Can Stall Your Success
Steve Lowell
Master Trainer to High-Impact Speakers | 3x International Best-Selling Author | Trained Over 500K Globally
Here’s a question for you…What do you do?
If I asked you that question right now, would your answer begin with the words “I’m a…I’m a speaker/coach/author/trainer/chiropractor/naturopath…whatever?
If you have been answering that question with those two words..”I’m a”… chances are superb that you’re leaving business on the table, missing out on revenue opportunities and stalling your reputation…all just by using those two little words…”I’m a…” and here’s why…
Unless your occupation is unique and your very title attracts attention (like…I’m a rocket scientist), as soon as you begin your statement with “I’m a” you lead your listener to start thinking about process and titles rather than results. Immediately they pigeon-hole you in with everyone else they know who does the same thing you do or has the same title as you.
Believe it or not, with the right words you can accomplish all of the following in less than 60 seconds…
- Grab their attention
- Establish your credentials
- Explain the problem you solve AND for whom you solve it
- Differentiate yourself from your competitors
- Turn a new contact into a hot prospect
- Position yourself as THE expert of choice on your field
All with what I call "The 60-Second Miracle Informercial."
In fact, this process can be scaled from less than 60 seconds into a full blown sales presentation using the exact same formula, and I’m going to share it with you in a one-hour recorded tele seminar as my gift to you. This little gem has two parts:
- a 60-minite audio training program which you can access right here.
- A PDF that you can work with along side the audio that you can access right here.
From now on, you have a choice…you can choose to continue to be invisible with everyone else who does what you do and get lost in obscurity. Or you can choose to invest 60 minutes to become known as exceptional in your field, establish your unique position above your competition and propel your reputation as THE known expert in your field.
Happy Networking!